From online stores to brands, blogs to dating sites, millions and millions of websites are being created daily. Over the past ten years, the competition for getting traffic has increased with the number of websites, and that’s why today we’ll talk about how to drive traffic to your website. Traffic is like oxygen for any website; without traffic, a website is useless.
That’s why every person and brand that owns a website is desperately trying to get more organic traffic on their website. Now, getting more traffic has a different value for different websites. For blogs, it means more monthly readers. For online stores, it means more potential buyers, and for businesses and brands, it means more exposure to their products or services.
That’s why they try their best to get as much traffic as they can in order to achieve their goals. So, if you’re here today because you want to increase website traffic, then trust us when we say that you’re in the right place. In today’s article, we’re going to do an elaborate breakdown of the best-proven methodologies that will help aid you in getting millions of traffic on your site.
How to Increase Traffic to Your Website?
Now, it’s always a good idea to know about what you’re getting into, so let’s take a look at the competition first. Currently, there are more than 1.7 billion websites over the web, and there are 4.5 billion people that are either working on creating a website or have tried and failed.
This means that you’re in a massive competition, but don’t just give up yet because you’re about to get through the best tactics in the market to get more traffic. With regular use of these tips, you’ll not only be able to achieve your goal but will be able to rise in your niche’s rank.
Perform Keyword Research
The first problem that you’ll face in getting more traffic to your website is making sure that your website is an index in search engines and appears in search results when someone searches for its relevant terms. For example, you own a fashion store, and you want your website to appear in search results whenever someone searches for cardigans or hoods.
So, to do that, you’ll have to perform keyword research and embed them on your website. Keywords serve as markers that help your website in getting indexed on a search engine for a specific category. Let’s say you have performed research and have found a long-tail keyword that is “best cardigans in Asia.”
Now, if you’ve embedded that keyword correctly in your website, then your website will appear on the top of search results whenever someone searches for “best cardigans in Asia.” That’s why you need to be through with this step in order to get ranked and get more organic traffic.
No matter if you own a blog, a fashion store, a business website, or an online restaurant, your website needs to have aesthetic and attractive content in order to gain attention and draw organic traffic from the web. What do people like? People like stuff that is unique, attractive, aesthetic, and relevant.
Some people don’t put that much effort into their content because they think that the nature and attractiveness o content doesn’t matter on a website, which is a completely wrong thought. Website content is important for that first crucial impression that makes people want to visit your website again and again.
That’s why you need to refine your content creation process and create content that is relevant to your niche and is appropriate for your target audience. To wrap the whole content game up, just ensure three things, quality, relevancy, and attractiveness. That’s all you need to do in order to gain your audience’s attention and more traffic to your website.
Create an Active YouTube Channel
Getting more traffic is all about promotion, and since it’s the era of visual entertainment, you must have an active YouTube channel to promote your site. Again, no matter what the nature of the website is, you need to create and upload promotional videos on your channel.
For example, if you own a services-based website, then you can upload customer reviews or your company’s values. If you have a fashion store, then you can talk about the latest trends in fashion and show how your new collection reflects that trend.
It’s all about engaging the audience using a visual entertainment platform like YouTube, so try to create high-quality videos in order to grab the audience from YouTube and make them want to visit your website, hence increasing your organic traffic.
Be Active on Social Media
Like we just said, promotion is important, and you need to have social media handles on all platforms to get an audience from there. Make your Facebook, Instagram, Twitter, and WhatsApp business profile to promote your website and gain more organic traffic from these sources.
Do Email Marketing
Email marketing is one of the best ways to get the attention of the target audience. All you need is a mailing list and a couple of agents that can share your latest offers and updates with the target audience along with a link to the website, which increases the chances of them visiting your site.
Running advertisements is perhaps the most trivial and commonly used method of getting attention. This step requires proper planning. Otherwise, it becomes a waste of time and resources. There are three steps that you need to focus on:
- Making a plan to determine potential investment and outcomes
- Selecting the right platform for advertisement
- Adjusting your advertisement according to the platform
You need to start with finding out how much you will have to invest and what you will gain in the end. The second is to select the right platform for your advertisement. If you have a gaming website, then TV ads are not a good idea for you, and that’s why careful selection is important. The third is to shoot the ad according to the platform’s requirements.
If you’re going to upload a video, then it needs to meet their standards, like video policies and dimensions, etc., and the same goes for any sort of other visual content like a post or something. So, make sure to keep these things in mind when you implement this step so that it works effectively and you achieve your goal.
On-page SEO (Search Engine Optimization) is about making your website optimized enough so that it can get indexed by the search engines. For those of you, who are new to this, don’t worry because we’ve got a three-step plan that you just need to implement to get results. These three steps are necessary for optimizing any website’s pages, so make sure you pay attention to them.
Write Attractive Meta Title
The meta title is like a specialized name for the web page of a website, and it helps search engines categorize that page in a specific category. If your Meta title has a keyword in it and the right name, then it will definitely be on the radar of search engines and will get the page indexed.
Optimize Meta Description
Just like Meta title defines the title of a page, the meta description is its short description of about 142 characters that further helps the page in getting indexed. It needs to have a long tail keyword in it to be effective, so remember this fact when you write your Meta descriptions.
Use Attractive Images and Alt
Attractive images are the primary source of getting the audience’s attention and getting recognized by search engines. The search engines these days judge a page by its quality of images and the alternative text provided for it, so you need to focus on both to optimize your page.
Just focus on these three steps, and it will refine your page enough so that it can appear on the top of search results against the right keywords, which will increase your traffic.
Backlinks are like referrals from different websites that redirect people to your site hence increasing your traffic. You need to create an article with your website’s link in them and post it on several different websites by asking them to upload your article as a backlink.
In some cases, you’ll have to pay money in order to get a backlink from some website, and sometimes they will ask you for a backlink in return. Either way, it will help web crawlers in detecting your site and putting it on the search results so that it can get more traffic.
Research the Competition
We said earlier that there are 1.7 billion websites on the web, which is true, but not all of them are your competitors. Your competition is websites of your own niche that are targeting the same audience as you. That’s why you need to study them in order to understand their strategy.
Observe your competition’s social media marketing campaigns, their promotional methods, and all the other important things. This will help you to either stay on their level or get one step ahead of them, which means you’ll get more traffic on your website compared to them.
Submit Press Release and Guest Post
Press releases are a primary way of sharing big news that can potentially change the direction of your business or website. As a site owner, it’s your responsibility to submit a press release whenever you’re about to do something major so that audience stays in the loop and gets an update.
Also, it’s important to upload a guest post on some other prestigious blog or business website in order to gain more exposure. The point of both these steps is to show your face to the audience so they don’t forget you and visit your website to stay updated.
Earlier, we talked about on-page SEO which is necessary to get your website’s pages indexed on the search engines, but here we’ll talk about Technical SEO which is the complete package to optimize a whole website for web crawlers of search engines.
Now, what you need to know about technical SEO is that there’s no end to it. You need to do it constantly in order to adjust your website according to the latest standards of different search engines. Following is a list of actions that you need to perform the technical SEO of your site:
- Fixing broken pages to improve site and page experience
- Checking websites for any crawling errors that present difficulty for search engines
- Fixing broken links of outbound or internal pages
- Rectifying redundancy by removing duplicate content
- Migrating the websites to HTTPS protocol and ensuring the SSL certificate
- Giving a clean and easy to read structure to your URLs
- Make sure that your site map is accurate
- Add schema markup to your website
We understand that some of these points sound gibberish to you right now, but as you’ll start your journey to implement them, you’ll get to learn more about these steps and their effectiveness which helps you get more organic traffic over the passage of time.
Go on Podcasts
Going on different podcasts as a guest and promoting your website there is a good idea. People these days love listening to podcasts, and if you somehow manage to promote your website on a popular podcast, it will intrigue listeners to visit your website hence increasing your traffic.
Examine Your Analytics Data
Most of the site owners aren’t aware of this fact but analyzing the analytics data can help you get valuable information about your site. You can gather this data from several different sources, but experts recommend using
Google Analytics for this purpose
It will show you how many visitors you’re getting on a daily, monthly, and yearly basis, from which country your audience is coming from, and which pages of your site are getting more traffic, etc. this information will help you adjust your site’s plan accordingly.
The analytics data will show your website’s potential weak points, which you can fix in order to increase your traffic. So, make sure to use an analytics tool in order to gather data and use it to adjust your website to generate more organic traffic.
Host a Giveaway Contest
You must’ve heard somewhere that people love getting free stuff! Well, it turns out that it’s not only true, but experts made it into a marketing tactic a long time ago. The concept of giveaway contests works on this same base.
It goes something like this. You need to announce that you’re going to host a giveaway contest, and all audience has to do is just visit your website and leave a comment to show that they were there. You’ll pick random people from those comments who will win the prize.
As soon as you announce this, thousands and thousands of people will start visiting your websites in order to get their hands on the prize. With this step, your audience gets a chance to win a prize, and you get more traffic which is quite an ideal situation for both parties.
Drive Traffic to Your Website From Forums
You cannot believe how much traffic you can get from online forums. People love posting and interacting on forums. All you have to do is talk and interact with people of your niche on these platforms and then share the link to your website.
The chances are that if you click with some people, they will most definitely check out your website, thus increasing the average organic traffic of your website.
Answer Questions on Quora
Quora is one of the best examples of trending and worldwide used online forums. Experts suggest answering questions on Quora in order to build a positive image of your brand and get people to visit your website.
You just have to answer questions that people ask and paste the link of your website in the end. If the audience finds your answer helpful, then they will not only follow you on that platform but will also visit your website, which will increase your website’s traffic.
Leverage LinkedIn’s Publishing platform
Yes! Linkedin isn’t just a platform to search for jobs; it also allows people to make their pages in order to share their website’s updates there. This step is particularly helpful for you if your website is somehow related to professionals.
For example, if you own a blog about web development techniques, then you’re sitting on a gold mine of traffic if you have a Linkedin page. You just have to publish appropriate content for the audience on Linkedin to make them your fan and visit your website, which increases traffic.
Buy Website Traffic
In the world of fast websites and constantly expanding web, it can be a slow and meandering process to use conventional methods of getting traffic. That’s why some experts suggest that you should buy website traffic from a trusted source like Buy Real Media.
Buy Real Media is the fastest and most trusted website traffic provider in the market right now. Since its origin, Buy Real Media has delivered millions of visitors in organic website traffic to our satisfied clients in several different countries.
We ensure that you achieve your goal with complete authenticity and get the favor of search engines through the traffic we provide. So, if you want to see more traffic on your website, then visit Buy Real Media today and buy as much traffic as you want to from us.
We earnestly hope that this article helped you learn valuable techniques of getting more traffic and you found it useful for your cause. Just one thing, though, you need to implement these tactics constantly over time in order to make them work and get more traffic on your website.