How to Get More Facebook Shares

Facebook is one of the most influential social media platforms today with over 3 billion monthly active users. It has, over the years, become a powerful tool for businesses, brand owners, and individuals to have their posts engaged with and gather more attention.

However, one key indicator of a post’s success is the number of shares it receives, as it points to greater visibility, increased engagement, and a wider reach. As more people share your content, they distribute it to people outside your social network.

This subsequently contributes to your content strategy and goals by improving your brand reach. In this article, we will explore some effective tips for getting more Facebook shares for your post.

How to Increase Shares on Facebook

Here are some of the best strategies to boost shares on your Facebook post:

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Target the Right Audience

The first thing to consider to gain more Facebook shares is your target audience. You need to know who will find value in your posts, and this starts with understanding your audience’s interests and preferences. Focus on your niche and ensure that every content you create or post resonates with what your followers would love to see.

Creating posts that align with their preferences makes your fans likelier to share your content, as they find it relevant and relatable. This will subsequently increase your posts’ engagement as they are being shared with a broader audience.

Create Attractive Content

More often than not, lots of Facebook users judge content based on how appealing they are. This can determine how well they interact with the post, including whether or not they will share it. Let your focus be on creating high-quality, engaging content that will drive shares.

To achieve this, diversify your content by using images, infographics, videos, and even links to blog posts to effectively convey your message. Creating question-based posts can also boost engagement by encouraging responses and sharing.

Focus on content that sparks joy, excitement, or humor, as well as educational material, since people are more likely to share content that evokes emotions or teaches them something new.

Optimize Content Visuals

Creating appealing content requires high-quality visuals that are more intentional. With the shorter attention span humans have in this digital age, you need a more convincing way to hook users to your Facebook page, and this includes creating more visual content. Add high-resolution images and quality videos to your posts to increase the visual appeal and draw more people in.

You can incorporate visually appealing content like infographics, animated videos, or GFX to significantly boost your post’s shareability. Also, try using bright colors on your pictures, especially regarding your niche, to get users to stop scrolling and engage with your content.

Tap Into Trends

Connecting with a more engaging audience on Facebook requires more than just posting regular content. You need to tap into current events and trends to know what’s happening at the moment in your industry. This helps you create more valuable posts to draw attention and increase your shares.

Look out for a viral trend or hot topic within your niche and join in the conversation to stay relevant in the industry. Doing this makes your posts timely and relatable, encouraging users to share them with their own audience.

Use Facebook Stories

An additional and effective way to interact with your audience is through Facebook stories, where you can have your content viewed quickly and more casually. Since they are temporary, users are more likely to view them quickly before the 24 hours elapse, boosting your views and, ultimately, the number of shares.

However, to see results, you need to post creative content in your stories that resonates with your audience. Use the available interactive elements such as stickers, polls, and question tags to get more people to like, comment, and share with their network.

Keep it Short

It’s often best to keep your content short and simple to gain more shares. Focus on creating posts that are easy to read, which could mean fewer lines of captions rather than paragraphs. A general rule of thumb is to keep the posts between 100 and 150 characters or under 3 lines to allow easier assimilation and encourage further interaction.

Doing this makes it easier for users to focus more on your visuals, if any, and also have more room to follow your calls to action. This includes being able to share your post with others.

Write Compelling Headlines

A great way to grab attention and boost shares on Facebook is to write strong, intriguing headlines. Readers will often determine whether or not to continue reading a post based on the first few words, and you can use this to your advantage.

Write captions that are concise, snappy, and thought-provoking, as they are more likely to be read and shared. More importantly, they should reflect the main point of your content. By using a compelling headline, you can pique curiosity and encourage users to click and share your post.

Post at the Right Time Consistently

A quicker way to see engagement on your Facebook posts is to post when your audience is most active. This helps ensure that more people see your content as soon as it’s published, increasing the chances of higher engagement and shares.

Check your Facebook insights to better understand how your content performs and when your posts get the most engagement. More importantly, be consistent with the posts so your account can stay at the top of your audience’s mind and have them looking forward to the next. This encourages them to share your content more frequently.

Include a Call To Action

Strategically placed calls to action (CTAs) can significantly increase your Facebook shares and can be as simple as “Share this post if you agree.” You can also align the CTA with what the post entails. For example, if it’s a poll or Q&A content, you can rather include a line like “Let’s hear what your friends think! Share this post with them” or “Tag someone in the comments and let’s hear from them!”

By including a clear and compelling CTA in your post, you prompt users to take immediate action, increasing the chances that they will share your post with their followers.

Stay Active and Engage

To build trust and a sense of community on Facebook, you need to learn to actively engage your audience. You can do this by liking and responding to their comments, which makes them feel appreciated and encourages them to share your post with more people.

You can also directly ask for feedback on your posts, products, and services if it’s a business page. This will make users look forward to your post, hoping to also share their input as required, thus getting you more organic shares.

Share Others’ Posts

An effective way to build relationships and encourage your audience to share your content is to share other people’s posts. Look out for different pages, specifically the ones within your industry with a similar audience, and share their posts.

Promoting their content makes them more likely to return the favor by sharing your posts. While this readily increases your shares, it exposes your content to their network. This helps you establish more connections within your niche and reach a broader audience who will likely share your post.

Reward People for Sharing

Incentives play a huge role in encouraging users to engage with your posts, whether you want them to like, comment, or share them. You can do this through discounts, giveaways, or contests. All you have to do is come up with an appealing prize that is convincing enough to get them to participate, and then you can set your rules.

Your rules can include interested participants sharing your post to stand a chance to win. This will help create excitement, increasing the chances that your audience will share your post with friends and followers.

Leverage User Generated Content

When users see their content being featured, they are more likely to share it with their networks, and this is where user-generated content (UGC) comes into play. Once you have users creating content around your brand or business, you can share them on your page as long as you’ve gotten their permission.

You can also start challenges or ask for direct feedback; all you have to do is repost. The more you feature their content, the more you amplify your reach and boost the chances of sharing your posts.

Collaborate with Facebook Influencers

Partnering with influencers or popular pages in your niche on Facebook can increase the visibility of your post and attract shares from your audience. These accounts tend to have large, engaged audiences who trust their recommendations, and by collaborating with them, you can reach a broader audience and gain more shares.

Their endorsement can drive engagement and make your content more appealing to their followers and more users who may have otherwise not found your page.

Monitor Facebook Analytics

Make a constant effort to analyze your metrics and know what’s working in your content strategy and what’s not. The Facebook analytics tool helps you review data on what type of posts get the most shares and engagement, allowing you to tailor future content to match audience preferences.

You can check specific and relevant metrics such as reach, engagement, and shares, all of which highlight how your posts are performing. This data-driven approach helps you identify where to make adjustments so you can get more Facebook shares in the long run.

Conclusion

There are several ways to boost the number of shares you get on your Facebook posts, and we’ve tried highlighting some of them in this article. By implementing these tips, you can improve your visibility, maximize your reach, and grow your online presence. You can experiment with each of them to find which method works best for you and how best you can tailor it to your niche, ensuring you get the best engaging results.