Chasing after Facebook followers have always been considered a pretentious goal – that it’s just a way to get more likes on videos & photos. The truth, however, is that you need to get more followers on Facebook to boost your organic reach, visibility, and engagement.
Now, stats show that there are over 2.91 billion monthly active Facebook users, which gives you plenty of audience to charm. However, they also indicate that there are over 60 million active business pages, turning it into an unassailable marketplace.
And let’s get this straight, Followers are a metric that doesn’t concern general Facebook users. But they are a lifeline for marketers and brand owners, who need them to boost brand awareness and sales. So, the mighty number of 60 million means overwhelming competition for the brands aiming to attract an audience.
But it’s not like they can give up on this endeavor, as followers are necessary for:
- Building audience
- Enhancing the online presence
- Executing social media marketing strategies
- Boosting credibility
- Increasing organic reach and visibility
Therefore, in this article, we will share some clever ways to improve your FB page’s Qualit that will help attract more potential followers.
Clever Ways to Get More Followers on Facebook
The following are some of the most remarkable and clever strategies for boosting follower count on Facebook. These tactics are proven and highly recommended by industry gurus, so apply them consistently to gain a lot of followers.
Create an Effective Facebook Marketing Strategy
The first thing you need to attract the audience and get followers on your Facebook business page is an effective marketing strategy. Having a sound plan helps you identify the goals and come up with the right ideas to achieve them.
Ergo, take some time to develop an effective marketing strategy that can help you target the right audience and successfully convert them into cool followers.
Optimize Your Facebook Page
Why would anyone follow your page if it’s not attractive or too hard to find? You need to focus on optimizing your page and ensure that it’s aesthetic, highly visible, and easy to search. Start by fine-tuning the page name, about section, profile picture, and business info. Hitting these elements will do the trick.
Remember that there are 60 million Facebook pages out there, and you have to make yours stand out. It will ensure that your Fb page gets discovered by your target audience and gains tons of followers and engagement.
Make Your Page Visible to Everyone
For people to like your page and possibly follow it, you need to ensure that it’s easily visible. That involves optimizing the page for the search algorithm, so people can locate it on their first search attempt.
You should also check for your page’s privacy settings and ensure they are set to “Public.” The whole idea is to ensure that people can stumble upon your page naturally without any trouble. Therefore, optimize your page as much as possible so it’s super easy to find and follow.
Focus on the Target Audience
As we saw earlier, identifying the target audience is one of the most important elements of any marketing strategy. It helps you figure out what kind of content you need to create in order to charm the audience and get followers. For instance, if you own a gaming equipment brand, then your target audience comprises gamers.
Similarly, if you own a gym, you must target fitness freaks. Ensure that your page looks appealing to your target audience and upload content they can relate to. By orienting your page this way, you will easily be able to get more followers and boost page engagement.
Create Original and Viral Content
Facebook has over 2.91 billion active users, all of which have developed a taste for aesthetic and high-quality content. Recent studies have shown that Facebook posts with attractive images or engaging videos have a 45% more chance of attracting an audience.
Therefore, if you want people to follow your page, focus on making engaging content that meets the audience’s standards. Everything should be perfect, from product photography to editing, so people cannot help but interact with your content. Once you manage to charm the audience with your content, they will automatically follow your page for more aesthetic stuff.
Post Shareable Content
It’s pretty much understood that you need more eyes on your page to get more followers. Now, one of many ways to achieve that goal is to post attractive and shareable content. Basically, you need to upload images or videos that not just resonate with your audience but also add value to their lives.
Or in other words, you need to upload content that people feel good while sharing. This starts a domino effect, and as more people share your post on Facebook, it brings more traffic to your page, making it more susceptible to gaining followers.
Upload More Videos
Videos are currently the most engaging form of content on social media platforms. According to research, video content on Facebook gets about 148% more engagement than any other type of content. Now, that’s a whole lot of margin right there.
Upload videos more frequently to gain engagement and attract potential followers to your business page. Besides, people take more interest in videos, so they can play a crucial role in brand promotion and spreading awareness. So, shift the content flow and start posting more videos.
Include Popular Hashtags
Hashtags show relevancy and association to a particular type of content or movement on Facebook. By embedding popular hashtags relevant to your niche, you can easily draw your audience’s attention. Doing so also makes it easier for the Facebook algorithm to recognize the genre of your posts.
See, the algorithm reads hashtags of posts and shows them to the relevant audience, which in this case are gamers. So, this way, you get more visibility which means more followers, engagement, and brand awareness simultaneously.
Post When Audience are Active
Facebook users don’t spend their whole day scrolling through their feeds. There are certain hours of the day when they pick up their phone and actively use the app. Now, these high activity hours change from audience to audience and region to region.
Thus, make sure that you upload posts when the maximum of your audience is active on the platform. You can use Facebook analytics for this job and analyze the activity pattern by observing engagement on the previous posts.
Once you figure out the pattern and find the hours, stick to them because posting regularly is the key to engaging the audience. Consistent posting at the right hours will give your content maximum exposure, thus increasing the reach of your page and follower count.
Get Tagged by Others
Getting tagged by others helps you in getting followers the same way consistent posting and including hashtags does. See, tagging people and getting tagged is a social transaction that allows people to share their best content with each other.
You can use this strategy to promote your page and get as many people interested as possible. All you have to do is tag friends, family, colleagues, and fans in all the photos and videos you post on your page. Once you upload, all the people you tagged will receive a notification and will eventually check out your post.
Some of them will end up visiting your page and following it to show their support and see good content. Also, try tagging other pages in your posts to attract their audience and convince them to follow your business page as well.
Email Your List
Sure, email marketing is an old-school tactic, but it can still help you get followers. Just compose a mail in which you ask the people to kindly check out your Facebook page and follow it. Now, send it to your whole mailing list.
You can also try adding the link to your business page in the footer of your email. This way, people will see it every time you send them an email, and who knows, someday, they might decide to follow your page after all.
Go Live on Facebook
Live streams are a goldmine of engagement for Facebook business pages. They are a great way of engaging the audience, promoting the products, and holding live sales sessions. They also allow you to convert new viewers into followers. So go live frequently and keep things interesting to give the new viewers a reason to cling to your page.
Create a Facebook Group
While other tactics have you chasing around potential followers, creating a group puts them all in one place. Right now, Facebook has more than 12 million groups, with 1.9 billion people using them.
Now, either you can create your own group and add people from your niche to it. Or join other groups where you can find the target audience. Either way, you’ll be able to promote your page, and that will increase your Facebook page’s exposure and odds of getting followers.
Promote Your Page on Other Social Media Platforms
To get more followers, you need more exposure, and that’s possible by promoting your page on multiple social media platforms. Use popular platforms like Instagram, Twitter, WhatsApp, Twitter, etc., and start sharing your posts.
Make sure to tag people in these promotional posts in order to get their attention. This will allow you to draw a new audience to your page and expand the reach of your brand on other platforms.
Add Facebook Likes Pop-Ups on Your Website
Facebook likes pop-up is an excellent way of converting your website traffic into page followers. All you need to do is ask your developer to place this pop-up on your website’s hot stops. Once placed, it will appear in front of every new visitor, asking them to check out your page and like it.
Now, some people might straight up ignore it, but there will be those who will end up following your page. Besides, studies show that about 35% of customers dedicated to a brand also follow their page on social media platforms. So, remind your visitors about your Facebook page by embedding the pop-up.
Engage with Your Audience
A brand’s diligence and dedication toward its customers are judged by how they engage with its audience. If you want to gain more viewers and turn them into page followers, make sure to engage with them appropriately.
Answer all the queries you receive, reply to comments, send thank you messages to new followers, and take suggestions from the audience. This will keep the audience connected, and as a brand owner, you’ll get some inside dirt about people’s preferences.
Invite & Ask Viewers to Follow
Most viewers commit what marketers call a ‘hit and run’ on Facebook pages. It means that they watch the content, possibly even share it, but don’t follow the page. Well, if that’s happening to you, inviting people to follow can solve that. Start asking the viewers to follow your page by embedding call-to-action statements.
You can even invite people to follow your page at a family gathering – no one’s stopping you from that. Just talk about your page, share its link and ask people to follow it. And chances are most of them will definitely follow to support your business.
Interact with the Facebook Community
One of the best ways to expand your brand’s roots on Facebook is by interacting with the community. Now, when it comes to interacting, you need to start with the ones closest to you and then move outwards.
By that standard, you must engage with Facebook fans first, then new viewers and potential followers, and lastly, other brands, i-e, your competitors. Engaging with all these classes is important to keep your brand in the limelight and constantly attract new followers.
Partner with Influencers and Brands
Using influencers to promote brands has been one of the most successful marketing strategies since the 1930s. You basically have to collaborate with a famous person in your niche and ask them to promote your brand.
Once they endorse your brand through a post on Facebook or by shooting an ad, it enhances your brand’s credibility, visibility, and popularity. But most influencers prefer working with big brands, so this tactic might not work for you if you’re just starting out.
Don’t worry, though, because you can gain the same benefits by collaborating with another brand. Seek out another brand willing to collaborate and ask them to join forces. Doing so gives you access to a greater audience, giving your brand more exposure, popularity, and followers.
Run a Giveaway
Running giveaways and Facebook contests is a common strategy that brands use to touch base with their followers and attract new ones. You just need to initiate the event and set a goal that the participants will need to achieve.
As people will chase after the prize trying to meet the goal, your business page will get more followers. In the end, the winners will get the prizes, and you’ll end up with more followers than before – that’s a win-win.
Include Offering a Coupon
So far, we’ve tried optimization, promotion, and interaction tactics to attract followers. However, it’s time to give the viewers an offer they can’t deny. Simply announce that all the new followers will get a free coupon for your brand. And since people love free things, you will see a sharp increase in your follower count in no time.
This tactic works out well on other fronts too. For example, it enhances your brand’s social proof (which is increased when you get more followers), public appeal, credibility, and reputation. So, try spending some of your marketing budgets on this tactic, and you’ll see some remarkable results.
Measure Your Performance
The last, and might we add, a crucial part of any social media marketing strategy is determining its success. Once your strategy has finished taking effect, open your creator dashboard and observe the analytics.
If you see the expected increase in your engagement rate and follower count, you can declare it a success. But if it lacks in any way, learn from the mistakes and develop an improved strategy that can yield better results.
Buy Facebook Followers
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All our services are available at rock-bottom prices and come with a money-back guarantee. Moreover, our customer support team is always there to help you at every step. So, step up your game and buy Facebook followers to boost your brand’s credibility and online presence.
You’ll face a lot of predicaments and trials while trying to get more followers on Facebook. However, as long as you stick to your marketing plan and apply these tactics, the results will be in your favor.
So, what challenges are currently stopping your Facebook growth, and what’s your big plan to overcome them? Let us know in the comment section or connect on Facebook to share your thoughts.