The Apple App Store has grown into one of the world’s most popular mobile app stores, with nearly 2 million apps available. If you are a developer, the best way to succeed in this tough competition is to get more iOS app installs than others.
Apple owns the second most used mobile operating system, so even if the Google Play store has more users, developing apps for iOS is very important if you spend money on app marketing. For app creators, new Apple app downloads are essential for growth, as this is the metric that directly shows an app’s success on a platform.
The more installs your application receives, the more fame it gains on the Apple play store, which leads to more user engagement as more people will review your app. This is not easy without knowing the best ways to encourage users to give your application a chance, so in the rest of the article, we give killer ways to get more iOS app installs.
17 Killer Ways to Increase iOS App Installs
Here are the best ways to gain more iOS app installs used by industry professionals and successful developers. Once you’ve finished reading through them, make sure to put them into practice on a regular basis to start seeing positive results.
Build a Great App
Creating an app that gets more downloads requires careful and thoughtful work. Start with defining and researching your target audience. Every step of the process, from designing (UI) to development (UX), must be carried out with precision and a deep understanding of what these users want.
A successful app should provide value to these users in the form of useful features or an experience that is unique and highly user-friendly. By focusing on offering something special at each stage – design, development, features, and usability – an app can be crafted that stands out from the crowd and is more likely to attract and retain users.
Design the Perfect Mobile App Icon
Creating an eye-catching app icon can be the key to gaining more installs for your app. App icons are one of the core pieces of branding and marketing materials used to attract potential users, so having a visually appealing icon can go a long way to grab their attention and encourage them to download and try out your app.
Standing out in the crowded app store is mandatory for success. An effective app icon should reflect the purpose of your application while also being distinctive yet simple in design. Focus on making it recognizable and bright by using bold, relevant graphics and colors that make users take notice.
Test different design options with a smaller focus group until you get great feedback. Additionally, it is important to consider the impact of varying sizes on the appearance of your app icon, as it may appear distorted on smaller screens or different devices.
Leverage Keyword Research
Keyword research is a critical step in the process of getting more iOS app installs. Identifying the most effective keywords for your App marketing efforts can help you achieve higher visibility within App Store Search and boost organic app downloads.
To identify the most effective keywords to target, it’s important to have a clear understanding of what your app does, who its target audience is, as well as their needs, values, and behaviors. Identifying popular keywords related to your app’s functionality will give you insights into how users are searching for apps like yours.
After identifying the most effective keywords, you can use them in your App Store optimization techniques to make your app listing more easily searchable and discoverable by potential users, allowing more people to find it and drive more installs.
Do App Store Optimization
App Store Optimization, or ASO, is the process of improving the visibility and ranking of a mobile app in the App Store. This serves to increase downloads and maximize the overall success of the app. To optimize an app’s listing, you have to start by using relevant keywords in the title and description to improve its ranking.
Once your app is discovered, providing screenshots and video trailers will give users a better understanding of what the app has to offer, while clear descriptions that clearly explain what users can do with your app should also be included. Additionally, optimizing loading speed is important as many consumers often uninstall apps if they take too long to load or perform poorly, reflected through bad ratings.
Include High-Quality Visuals
It’s no secret that a successful iOS app marketing strategy requires strong visuals. Incorporating high-quality images that accurately depict the app’s features is crucial in generating interest and excitement, ultimately motivating potential customers to install the app.
Using captivating photos, videos, and GIFs helps to communicate the purpose and benefits of an app more effectively than text alone. Visual elements ensure that your message resonates with and grabs the attention of target audiences effectively.
Use Pop-Up Features
Pop-ups are an extremely powerful tool for iOS developers looking to increase the number of app installs they receive. They allow developers to quickly and efficiently present eye-catching visuals to potential users and grow the number of downloads very effectively.
They can also feature interactive elements such as buttons or links that get users directly connected with the app’s download page. With pop-ups implemented in their promotional strategies, developers can be sure that their audience has been given easy access to their application.
Localize Your App in Multiple Languages
Making your app available in multiple languages is an invaluable way to increase the reach and appeal of your product. By translating to multiple languages, a global audience will be able to understand and interact with your app almost as if it were being made specifically for them.
When localizing your app to the native language, it is very important to use a high-quality, appropriate translation, as this leads to better user engagement and a higher number of app installs.
Build Your Online Presence
A successful business website and blog are essential when building a brand reputation for your application. They help you develop a distinct identity, adding both social proof and organic traffic to the app download page.
Through website design and content, you can ensure that the customer knows who you are and what you have to offer, at the same time not forgetting to craft an engaging experience that will keep them coming back for more. You can share your app in multiple articles in the blog section.
Ask for Ratings from Your Customers
Ratings and reviews have become critical aspects of the evaluation process for new apps. By showing that you value feedback, you make customers feel more involved in the product, which increases its visibility on the app store. It is crucial to be respectful and send prompts or notifications when soliciting feedback.
One effective way to get more reviews is to reward customers for leaving them, encouraging honest feedback and organic installs. To implement this strategy, you can create an in-app popup or message users through email or social media, offering a small but meaningful reward such as special content access or exclusive discounts. This not only incentivizes customers but also helps build a loyal user base for future growth.
Make A Freemium Approach
By offering part of the app for free, users can decide if they find the functionality and value enough to buy your premium content. This will also increase your app installs since there’s no risk involved with trying it out. To further entice potential app users, developers should create free versions of their apps that contain enough value so that users feel satisfied with what they’re getting at no cost.
Adding unique features only available in the full version of the app or limiting certain aspects of the free version allows companies to increase upgrade conversions while still delivering enough use-value from the free version for overall satisfaction.
Conduct Social Media Outreach Effectively
Promote your app on popular social media channels like Facebook, Instagram, Pinterest, WhatsApp, Snapchat, and Twitter to increase visibility and widen your online presence. Utilizing these channels can provide you with valuable insights into how customers find their apps and why they use them.
In addition to providing valuable insights into customer behavior, effective promotion on social media channels can also help establish a more direct and personal connection with potential users, increasing the likelihood of downloads and positive reviews.
Run an Ad Campaign
Running an ad campaign to boost iOS app installs for a business can be an effective way to grow its user base. However, it should not be taken lightly – the process of finding winning ads can be lengthy and expensive compared to organic techniques.
When setting up your ad campaign, ensure you know exactly who your target audience is and where they are most likely to discover your app. Implementing localization of resources like in-app creatives can also greatly improve the success of the campaign. Incorporating resource localization, such as in-app creatives, can significantly enhance the effectiveness of the campaign.
Focus on Different Marketing Strategies
You”ll want to have the right strategy in order to effectively market your app and help buyers purchase directly from you. A great way to do this is by engaging with them through email newsletters, SMS messages, content marketing, and influencer marketing.
You can also utilize affiliate marketing in order to reach your customers. When done correctly, running multiple marketing efforts will make it easier to reach your desired audience. These methods can serve as effective tools for fostering engaged customer relationships, which can ultimately lead to increased purchases.
Turn Your Website Users into App Users
Leverage your blog by inviting your website visitors to access your mobile app’s download page. To do this, create a clear call-to-action that entices visitors and compels them to try the app. Social media campaigns can also be effective for increasing downloads, as well as promotional codes that link directly to an iOS store page and make downloading swift and simple.
Creating a landing page on your website specifically dedicated to promoting your app can also be invaluable, providing visitors with easy access to details on what features and instructions on how they can become an iOS user.
Understand Your User’s Performance
Analytics data on your app’s usage has quickly become an essential part of understanding what existing users expect from your app and how to cater to their needs. With analytics, you can see for yourself exactly how many people are installing your app, where they’re coming from, and how knowledgeable they already are about it.
Thanks to these insights, you’re able to pinpoint potential issues and areas for improvement that might be happening with the app before they become more serious problems.
Partners with Other Influencers
Partnering with popular influencers and social media personalities is an effective way to increase app downloads. Finding influencers in your market can help you tap into their audiences, increase visibility and get your product noticed by the right people.
There are a few things to look out for when searching for influencer partners: make sure they have a large, engaged audience in your app’s niche, check what other products they have promoted, and ensure that the partnership goals are mutually beneficial.
Buy iOS App Installs
Buying iOS app installs can be a savvy and economical method for developers to reach a more specific audience and make their app listing more visible to potential users. The benefits of purchasing app installs are numerous, from boosting the popularity and exposure of your app to climbing the ranks in the App Store.
When it comes to buying iOS app installs, the most straightforward and reliable option is to go with Buy Real Media. Our app installs come from real users, which builds trust and credibility for your business. By purchasing iOS app installs from us, you can significantly increase your organic traffic and grow your app’s reputation.
Having a successful mobile app requires more than just launching it on the App Store. You need an effective marketing strategy to attract the right customers, engage them and encourage them to download your app. By implementing some of these key strategies, you’ll be able to increase user engagement and encourage people to download your app.