Spotify is currently the world’s biggest music streaming platform, with more than 365 million monthly listeners and 165 million subscribers. Yet with all these regular listeners pouring in, artists still ask how to get more monthly listeners on Spotify as they fail to attract an audience.
This is quite a serious issue for artists as their whole existence on Spotify depends on their monthly listeners. Why? Well, because their regular monthly users are what keeps an artist afloat on Spotify and save them from getting lost in the massive competition of the platform.
Why Spotify Monthly Listeners Important?
Now, there are a couple of reasons why getting more monthly listeners on Spotify is important. Here are some of them:
Spotify has more than 1.2 million artists and over 70 million songs on it. Both these stats are booming every single day, which means that the competition is getting boosted every day. That’s why more monthly listeners are necessary to survive in this saturated market.
Getting more monthly listeners on Spotify ensures more followers, more plays, more shares, more engagement on profile, more reach, and publicity as an artist. With a large enough number of monthly listeners, you can achieve all this quite easily.
We’re sure that by this time, most of you’re wondering, all this is ok, but how to actually get more monthly listeners? For that, we’ve collected a bunch of proven techniques that are quite effective when it comes to boosting monthly listeners on the Spotify account.
How to Increase Monthly Listeners on Spotify?
All the tactics that are mentioned in today’s article have been tested and proven effective by several experts of Spotify. Just ensure consistency with these tips, and you’re good to go!
Create Your Own Music
It’s ok to take inspiration from different artists and sources, but it doesn’t mean that plagiarizing someone’s music is ok. To get more monthly listeners and to be called a true artist, you need to create your own music. It’s important for tons of reasons. First is the morality of this action.
Creating authentic music is the mark of a true artist, and it helps you discover your true self through the music you create. Also, it’s just wrong to take someone’s work and call it your own. The second reason is your audience’s reaction.
If you develop a habit of copying music, then your audience will find out, and it will badly affect your image. Always create your own music so your audience can recognize you for your authentic music and your monthly listeners increase.
Upload High-Quality Music
There’s a reason why Spotify is the most popular music streaming platform in the world, and that reason is the quality of tracks on it. Each and every track on Spotify is high quality, so it’s essential that you maintain this standard in your tracks, too; otherwise, things can get difficult.
High-quality tracks are your ticket to attracting more audience and thus getting more monthly listeners on a regular basis, so keep improving the quality of your tracks constantly.
On a premium platform like Spotify, you need to stay consistent in uploading music; otherwise, you’ll be replaced by thousands of new artists that join the platform daily. Keep your audience engaged by regularly uploading new tracks.
Now, it’s not like you have to do this every single day; you can upload a track once a week or a fortnight. Make an upload schedule for your tracks to constantly give something new to your audience to listen to and get more monthly listeners this way.
Have a Release Plan
As an artist, it’s your job to make a release plan for your tracks to come. Why is a release plan important? There are a couple of reasons for that. The first is that you can avoid uploading your track on the same day as some big artist is releasing his album.
It will save you from getting ignored by your audience as they all will be chasing after the big celebrity’s album. The second is that your release plan will help you plan for the marketing strategy in advance.
You’ll be able to promote your upcoming track properly and hence will get a lot of buzz around it, which will increase your streams and chances of getting more regular monthly listeners.
Link Spotify Account to Other Social Platforms
To survive in the music industry, you need to learn how to sell your stuff to the audience, which means that you need to share the music you create in your social circles. The best way to promote your Spotify account is by using your social media account.
The networks you’ve formed on your social media can prove to be quite helpful in getting more monthly listeners. You just need to post the link to your Spotify account on platforms like Instagram, Facebook, Twitter, etc., so your friends and family can see that post.
Since they already know and trust you, they will visit your Spotify account and will listen to your tracks. Then, they will keep coming back for your new tracks, and it will increase your number of monthly listeners by a slight margin.
Create Own Playlist
Most artists and music fans are well aware of the fact that people these days prefer listening to playlists rather than searching for songs. Playlists save time and make it easy to listen to songs from the same genre and mood.
Catch this trend and make a couple of playlists from your own tracks. Categorize them according to the mood and vibe of your music. It will make it easier for listeners to just come to your profile and listen to their favorite genre with a simple click on your playlist.
You can also try contacting playlist curators who help promote your tracks by adding them to their playlists. Whatever path you choose to go with playlists, it will definitely help you earn the audience’s trust and thus gain more monthly listeners due to that.
Collaborate with Other Artists
Joint efforts to create awesome music in the form of Collaboration tracks are guaranteed to bring more monthly listeners. Why? Because such tracks get a lot of attention from audiences of both influencers and this cross-audience interaction exposes artists to potential listeners.
This exposure then leads to the new audience listening to your tracks and thus giving you more streams and more monthly listeners too. Also, collaborations will also broaden your experience of working with other musicians, so collaborate with other artists every once in a while.
Add Spotify “Follow” Icon on Your Website
The best way to ensure that more people listen to your tracks every month is to get more followers. Now, you can use a number of different methods for that, but one of the most commonly used ones is to place a “Follow on Spotify” button on your official website.
It will help redirect the audience to your Spotify account, which will increase your organic reach and engagement, which will lead to an automatic increase in your monthly listeners.
Submit Your Music on Blogs
Music blogs are an awesome place for promoting your music. You can use their huge fan base to present your music in front of new people, which will increase your plays and boost your chances of getting more monthly listeners.
All you need to do is send a couple of your tracks to some famous music blogs. If they liked your music, they would present them on their blog, and thus you’ll get a promotion for free. So, make a list of the most prominent music blogs and start sending them out your tracks today.
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An artist’s journey is filled with challenges and hardships, but you need to stay consistent and never give up if you want to reach your goal. We hope that you found today’s article helpful and that you will apply these tactics to excel in your Spotify career.