Facebook has six reactions available for users to express their opinion on any post. Until a few years ago, they only had the Like button, but in 2016 new reactions were added. Since then, users of this social network can also choose: I Love, I’m Amused, I’m Amazed, I’m saddened, and I’m Angry. For that reason, we help you know how to get more reactions on Facebook Post to boost your brand.
The ability to generate more emotions than likes also allows more users to interact with your posts. And the more interactions your posts get, the more reach Facebook’s algorithm gives you. Continue reading this article to learn how to get more reactions to your Facebook posts.
How to Get More Facebook Post Reactions?
Here we give you the best tactics that professionals rely on to increase reactions to your Facebook posts. These tips will help you attract more Facebook users and recommend your content in people’s newsfeeds if followed correctly. So let’s start talking about how to get more reactions on Facebook.
Post Content that Creates Emotions
To evoke emotions in users and engage them with your posts, you need to target a specific type of audience. For example, if you want to attract young people or newlyweds, posting baby pictures is good. Similarly, if you post content related to welfare and helping people in need, some people will show their support.
The key to provoking emotions is to analyze what type of content causes your target audience to be impacted and feel motivated to click the Facebook button to add a reaction. After you understand what triggers an emotion, it will be easy to create engaging quality content.
Host a GiveAway
Giveaways are great for incentivizing your audience to react and comment on posts. An excellent strategy is to give away items related to your business since it can help you expand your social reach in addition to attracting a new audience.
But we advise you not to ask people to react to the post to participate in your sweepstakes. This action could be considered participation bait, and Facebook would penalize you based on their recent changes to the News Feed. Instead, you can try the “comment to win” option, and Facebook algorithms give a lot of importance to this type of interaction. So, it will help you receive more reactions to your post.
Post Inspirational Quotes
If there is content that we know is shared non-stop on social networks, it is the famous inspirational quotes. It’s simple, people like them and share them.
It’s not about sharing every motivational image you see, but you should look for a line that has unity with your brand. For example, if you have a sports company, they should be phrases about goals, achieving objectives, effort, etc. As a result, users will feel identified and will give some reactions.
There are hundreds of pages of phrases of this type; you should use a design tool such as Adobe Spark, Canva, or Photoshop and give them your style.
Encourage People to React by Adding Hint to Your Posts
Besides publishing exciting and quality content for your audience, another tactic to increase reactions is to include in your post some emoji related to one of the FB reactions as a kind of Hint, to motivate users to express some emotion of lover, love, haha, wow, sad or angry.
The point is, with this action, users are more likely to see your posts, connect with the feeling you want to convey, and react intuitively to the photo or video posted.
Create a Reaction Poll
An excellent way to offer your followers content that interests them is to ask them directly. Polling your audience will help you in two ways and will result in more interaction with your audience.
The first reason is that you will know firsthand what they want to know, what interests them. So dare to ask because the answers will give you numerous clues. The second reason is that your audience will feel valued; they will notice that they care about you and that you involve them in your decisions. For that reason, it is an excellent tactic to publish the ideal content to get more reactions.
Post Viral Videos
People prefer an image rather than reading. And before an image, a video. For that reason, posting viral videos is an excellent way to attract users on social media. It is attractive and easy to consume content, which is why these publications get more reactions.
Of course, it is good that you use this format as long as the content and the message you want to convey are related to your business. Don’t post videos just because of the algorithm. Above all, think about your audience.
Stay on Current Trends
A great way to increase reactions on Facebook is to take advantage of trending topics to stay in the conversation. Every day, there is a trending topic. To be relevant on social media is essential to talk about that topic. It may be the case that this topic is not related to your brand, but you must be attentive to the linked issues.
If, for example, you have Facebook pages about sports, you can post content related to a sports championship that is in progress. Thus you will get more reactions both in publications and on your page or profile. Don’t forget that Facebook has an algorithm that highlights original posts that inform and entertain the audience.
Asking questions is a direct invitation to your followers to interact with your post. You can get feedback if you ask questions to your audience. Another advantage is that it allows you to know the opinion of your followers and get more reach.
Performing this strategy is very simple; the same platform allows you to ask a question and give two response options. These can be expressed in text, image with text, or animated GIFs. This is an ideal opportunity to ask users to respond using Facebook reactions.
Tease Followers with Coming Soon Posts
Facebook posts that provoke the user to intrigue prompt people to want to know more. This will help you not only get reactions but also help keep your audience engaged. This technique appeals to emotional marketing. You can do it by telling just a part of a story or with a title that generates curiosity. Then, they should see the following post to know the continuation.
By Buying It
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We hope this article has been handy for you to get more reactions on Facebook; you have to follow our advice and be patient to see the results. We share with you the best strategies that, when put into practice, can help you get more people to react to your Facebook posts, increasing the reach of your posts.