In a world where people visit a store’s website before stepping out to see it, it has become important to get online customer reviews. Many business owners have been asking how to get more reviews on Facebook, as they want to improve their online reputation.
Imagine that you’re one of many local businesses in town and people from outside have no way to judge the quality of your stuff. What do you they think they do? They search for all the businesses in the area and visit the shop that has the most positive reviews.
It simply means that collecting reviews, whether they are on Facebook or good old-fashioned Google reviews, is essential for the survival of a business. With more reviews by your side, your number of customers, profit margin, sales, and even your online reviews will increase.
Now, getting Facebook reviews can be a bit difficult since there’s a lot of competition in the business world for the audience’s attention. According to an estimate, there are over 100 million small businesses on Facebook, which means tremendous competition in almost all niches.
So, if you’re looking for shinier 5-star reviews on your Facebook business account, then keep reading this article as we’ve broken down the expert methods for getting reviews and the Facebook guidelines for getting reviews.
Understanding Facebook Review Guidelines
Before you go running into the tips to increase Facebook reviews, it’s best that you understand a few basic guidelines regarding them. See more than 55% of people decide whether to trust a business or not after reading its Facebook reviews, so it’s best to know everything about them.
Now, Facebook has got its safety measures in place, which ensure that the reviews come only from customers who have actually tried your services. It means that no one can drag your name down the mud easily, so rest assured. If someone wants to leave a review on your Facebook page, then it must be:
- Relevant to a personal experience with your business
- Be about the service or product your business provides
- It should fall in line with the Facebook community guidelines, which means it can’t contain any hate speech or bad words.
How to Enable Reviews on your Facebook page?
So now that you know the guidelines for leaving a review on your Facebook page, it’s time you enable them on your page. Just read and apply the following instructions:
- Click on the ‘settings’ button on your page
- From there, click on the ‘edit page’ option
- Now scroll down, and you’ll see the option to ‘add a tab.’ Click on this option.
- Look for the ‘reviews’ option and then click on the button named ‘add tab’ in front of that option.
- Then you can adjust the position for that tab where you feel like it would be easy to see.
Turn on Reviews on Your Facebook Page
Suppose you followed the above instructions carefully, then congratulations, as you’ve just enabled your customers to leave a review. Make sure to adjust the reviews tab on a location where your customers can see it clearly, and it stays in their field of vision all the time.
What are the Advantages of Facebook Reviews?
To show you the advantages of Facebook reviews, we’re going to present some statistical data in front of you. A study was conducted by a group of researchers in early 2015 about the effects of Facebook reviews on a business. Here’s what they observed and found:
- About 55% of people that use Facebook check businesses’ reviews before they use its services or products.
- Out of those 55% people, 71% have mentioned that they trust Facebook reviews and often make their choice after watching those reviews.
So basically, all this data shows that if a business has more reviews, it’s got more chances of boosting its sales and brand image. These core advantages of reviews make businesses run after more reviews all the time, and now it’s time we show you the ways you can use to get them.
How to Get Reviews on Facebook Business Page?
These tips are compiled after careful consideration and are proven to generate good results over time. Better embed them right into your mind if you plan to boost your business by getting a bunch of good Facebook reviews.
The first thing that you need to understand about getting reviews is that they are not just going to come to you. You’ll have to get up and ask people to check out your business and give their reviews about it your customer service; such is the labor for a good review.
Begin asking from the people who are close to you, family members, friends, coworkers, followers on social media, and last but not least, your customers. Friends and family might even leave a review without much research, but you got to be a bit pervasive with customers.
When you ask customers for reviews, they hesitate a bit, but you have to ease them into the process, so they can give you a review to support your business. It’s always a good choice to directly ask than do complex procedures, so make sure to ask for reviews first.
This technique is especially for the scenario when you are asking customers to leave a review. Now obviously, you can’t expect your customers to just take time out of their busy schedules and leave a nice review for you.
You always have to assume that they might not have seen your request for review, and that’s why you need to use follow-ups. Following are some ways that you can use for a follow up:
People might not use Facebook, but they check their email almost every day. That’s why you should send them a follow-up email, reminding them that it would be a big help if you leave a review on their business. Who knows? Maybe this reminder can make them give a review.
Sending texts is a bit more direct approach to remind someone to leave a review. You can simply send them a message on their phone asking them to visit your Facebook page and give a review about their experience. It’s better to use this method only when you’re desperate.
The final and the most direct method is sending someone a letter in their mail. It’s the final approach because it’s the last way to get the attention of a person. Use it only as a last resort because people might get intimidated when you keep asking them for a review.
Make sure to use all these methods according to the situation and make sure not to rely only on one. Also, remember not to remind someone again and again because it can get annoying, and someone might leave a bad review, which is the last thing you want.
Send Facebook Review Requests Through a Direct Link
If you make the process of leaving a review easier for someone, your chances of getting a review will increase, and what’s easier than sharing a direct link for a review page with a customer or a friend.
They would just have to click on the link, and they would arrive on the page where they can write the review. This makes the whole process a piece of cake, so make sure to send the direct link to your review page along with your follow-up texts or emails.
Reach Out to Your Loyal Customers
Of course, you can’t discriminate whether the reviews are coming from recurring customers or new ones, but if you really want some excellent reviews on your Facebook page, then it’s best that you reach out to your loyal customer. These are the people who know the actual worth of your service or product as they are loyal to your brand or business.
When you get a review from such people, they use the best words to give you a shout out which affects the decision-making process of new potential customers. So, start with your loyal customers and then move down to the new ones while asking for reviews to get a perfect line of reviews on your page.
Ask Your Customers to Check-in on Facebook
In the world of social media, where people share their every move on Facebook, it’s a great idea to ask people to check in to your establishment. By doing this, you’ll be making sure that their friends know where they are and what business they have chosen for a specific task.
This is free promotion of your business, so make sure to ask customers to add a check-in. You can offer a free perk for those who add a check-in which will boost promotion and your reviews as well constantly over time.
Ask for Reviews Via Facebook Messenger
When it comes to follow-ups, you can use any three methods that we mentioned, but when it comes to asking for reviews, the best one is through Facebook messenger. Why? Because it’s easier from Facebook to navigate to a businesses page and leave a review.
Send a text with a link to your page, and your customer will definitely take that chance to review your business as you made it a lot easier for them using messenger.
Add a CTA Button on Your Website
You need to use every medium that you have under your command to ask for reviews, and when we said every medium, we meant your brand’s website too. It’s important that you add a CTA button on your site asking customers to leave a review.
“Leave a Review Now!” When you add this statement on a button, it becomes difficult for customers to just leave the website without opening Facebook and writing a review. Add the button on a place where it’s clearly available so you can get maximum reviews through it.
Pay Attention to Your Customers
Getting reviews is all about providing excellent service and then asking people to share their experiences. It means that you need to pay real good attention to your customers if you want to get good customers; otherwise, your chances of getting a review are pretty slim.
Make Process Easy
The easier it is for people to leave a review, the more chances there of them leaving a five-star rating on your Facebook page. That’s why you need to remove all the hurdles and unnecessary steps that make leaving a review look like a big chore.
When you make it seem like a small task that anyone can do while walking down the street or moving around their house, people find it less intimidating and give away more reviews.
Write a Facebook Post Asking for Reviews
Make sure to write a Facebook post in which you ask for reviews and post it on your timeline from time to time. This gives your customers a reminder, and they might pick the hint after watching it a couple of times and leave a review on your review page to share their experience.
Say Thank You
Always say thank you to those customers who took the time out of their busy schedules and left a good review on your page. It shows them that not only your customer services are good, but you’re already very nice towards people in general.
This appreciation even forces them to choose your product or service again because they want to be treated nicely again and again. So be gentle and always appreciate your customers.
Encourage Your Customers
Sometimes people just need a bit of motivation to do something, and that’s what you need to do with your customers. You need to encourage them to share their feelings about your business through their reviews.
Tell them that they would be helping you a lot through their reviews and that their review can make your day. When you present leaving a review as an activity that they can perform, your customers will definitely avail of it and will even feel good about leaving a review every time.
Respond to Every Review
One very basic thing that you need to understand about reviews is that there are no positive reviews or negative reviews; there are just simple ‘reviews,’ and they must be responded to. What it means is that every person has a different way of seeing things, and what they write on your page can’t be the same.
If someone writes something that you consider a bad review, then read it carefully and take it as constructive criticism. Try to understand why they said what they said and then reply to them accordingly. You can apologize for the inconvenience and assure them that you’re working to improve your process.
There have been cases where a nice reply from a business turned negative reviews into positive ones. Respond to every review on your page and thank your customers for leaving the review no matter what it says. Keep your attitude positive all the time because that’s how you turn bad words into good ones and hard feelings into friendships.
Embed Facebook Reviews
A nice way to get more Facebook reviews is to embed the current ones in front of your customers to show them that they can do it too. This will encourage them to write a review on your page so that their review also shows on the front page of your businesses’ site.
Buy Facebook Reviews
There are always a thousand ways of problem-solving, and some of them are easier than others. Similarly, when it comes to getting reviews for your business, the fastest way is to set aside technicalities and buy Facebook reviews from Buy Real Media.
We’ve tried our best to help businesses that desperately needed Facebook reviews to establish their worth in the market. Buy Real Media has delivered lots of Facebook reviews over the years, and it is our pride that we are unmatched in quality for providing Facebook services.
That’s why our customers love our services so much and have declared us the best choice as a platform to buy Facebook followers from. So, take your sales through the roof by getting plenty of Facebook reviews from us at reasonable prices and assurance of authenticity.
In the end, it all comes down to the conclusion, and here we’d like to assure you again that all the tips you read in this article were selected by experts and will aid you in boosting Facebook reviews through careful application and accurate implementation with the passage of time.