Spotify is one of the largest music streaming platforms, with 626 million monthly active users worldwide. Due to its popularity, many artists today actively seek ways to stand out from the crowd and improve their play counts on the platform. With more music streams, you can reach a more diverse audience, grow your fanbase, and earn revenue through royalties.
It also helps you build credibility over time, as more people trust music with many plays. This article highlights some of the best strategies to get more plays on Spotify and broaden your audience reach.
Table of Contents
- Why is it Essential to Have More Spotify Plays?
- How to Increase Plays on Spotify
- Buy Spotify Plays
- Claim Your Spotify Artist Account
- Optimize Your Spotify For Artists’ Profile
- Release High-Quality Track Consistently
- Create Your Spotify Playlists
- Pitch Your Tune to Spotify Editors
- Submit Your Music to Spotify Playlist Curators
- Interact With Your Fans
- Utilize Spotify Features
- Connect With Other Spotify Artists
- Embed a Spotify Play Button
- Cross-Promote on Other Social Media Platforms
- Conclusion
Why is it Essential to Have More Spotify Plays?
Here are some benefits of gaining more Spotify plays:
Increase Visibility
An increase in your streams on Spotify signals to users that your songs are worth listening to, making them more likely to check out your music. It also means that your songs are more likely to be recommended in algorithmic playlists, helping a larger audience discover your music.
Get Playlist Opportunities
A quicker way to attract the attention of playlist curators is to have more streams. This makes it easier to have your songs recommended on top playlists, whether editorial or independent, allowing new fans to discover your profile.
Improve Fan Engagement
More Spotify plays will gradually translate to increased engagement from fans. This could mean more social media interactions from loyal listeners and greater attendance at concerts or live events as you build a more dedicated fanbase.
How to Increase Plays on Spotify
Below are some proven strategies to gain more Spotify plays:
Buy Spotify Plays
One easy way to gain more traction on Spotify is to purchase Spotify plays, which gives your profile an initial boost and improves your play count quickly. It is also a great way to gain more visibility on the platform, attracting playlist curators and helping your tracks reach more listeners.
Buying Spotify plays from Buy Real Media makes this process easier and offers additional benefits. We offer guaranteed 100% authentic streams from genuine and active accounts. There’s also a high retention rate for purchased plays and secure payment methods to make the process seamless. From us, the additional perks include friendly customer service to ensure you have a hassle-free experience.
Claim Your Spotify Artist Account
It’s important to gain access to Spotify for Artists, so you can officially claim your profile and earn the prestigious blue checkmark once verified. This makes your account look legitimate, increasing your credibility and encouraging more listeners to trust, follow, and listen to your tracks.
It also helps you organize your followers and list of releases, whether past or future, which a basic Spotify user account won’t allow. Additionally, being a verified Spotify artist creates a more effective avenue to connect with Spotify curators, and you can also personalize your playlists.
By taking control of your profile, you can optimize your artist page, access advanced analytics, learn about your audience, and make data-driven decisions to increase your streams.
Optimize Your Spotify For Artists’ Profile
Once you’ve claimed your Spotify Artist account, the next step is to update your profile. This helps you gain access to more benefits and opportunities, including effectively managing your profile and connecting with fans through customized content.
A well-optimized profile can boost your chances of landing on playlists and appearing in recommendations, leading to more plays. To personalize your profile, start by creating a compelling artist bio where you share details about yourself and your journey as an artist, including your milestones and achievements.
Use a high-quality profile image that could be your headshot or official brand logo, and include links to your social media accounts so your fans can connect with you outside of Spotify.
Release High-Quality Track Consistently
A faster way to get ahead of competitors on Spotify is to consistently release high-quality tracks that will keep listeners coming back for more. By showing that you’re actively developing your sound to the highest quality, you keep your audience engaged and excited about new releases, which will help boost your Spotify plays over time.
More importantly, be consistent. Regular releases improve your chances of being noticed by playlists and curators, as there’s a higher chance of the algorithm recommending artists who keep releasing songs. This will enhance your recommendations and play counts, helping you stay relevant on the platform.
Create Your Spotify Playlists
To increase the number of listeners to your tracks on Spotify, take a step further and create your own playlists. This puts you in control of what goes into the playlist rather than waiting to be featured by playlist curators. You can create a mix of your tracks and other popular songs in the same genre to attract a larger audience who may find the playlist interesting.
This approach not only helps increase your play count but also contributes to your follower count, as more people who enjoy the playlist are likely to follow the curator’s profile. This can eventually lead to more organic exposure for your profile.
Pitch Your Tune to Spotify Editors
If you want to be featured in editorial playlists and trending sections on Spotify, you have to pitch your music to the editorial team. These playlists can significantly increase your exposure and, ultimately, the number of plays. It also establishes your credibility as an artist worth following.
To get started, log in to Spotify for Artists, and at the top of the home tab, select “Pitch from next release.” If you’re using the web, click on “Upcoming” under the Music tab. Then, choose a song and fill in as many details as possible.
Submit Your Music to Spotify Playlist Curators
Submitting your music to Spotify playlist curators is a great way to get more streams. Some curators offer free submission opportunities, such as:
- Indiemono: You get to choose a genre box and submit a track or browse playlists to submit directly.
- Daily Playlists: You can submit music to various playlists for free and share it with thousands of curators in seconds.
- Soundplate: Another platform where you can submit your tracks for playlist consideration. Simply click on a playlist name for details to determine whether you want to proceed.
You need a strong, personalized, and compelling pitch to get your tracks accepted into these playlists. Share the story or inspiration behind the song to help the editors form a deeper connection with the music. You can also highlight your marketing plan for the song and demonstrate how much research you’ve done to promote it.
Interact With Your Fans
Building a personal connection with your fans can boost engagement and help you gain more Spotify streams. It can also help you build a loyal fanbase that consistently listens to your tracks, looks forward to new releases, and shares them with others.
There are several ways to interact with your audience, whether through social media connections, replying to comments, or sharing exclusive content. Doing this creates a deeper bond with your fans, allowing them to see the human side of your brand beyond just your music. This can further increase attendance at concerts or shows, improving your reputation in the music industry.
Utilize Spotify Features
Spotify offers a range of tools to help you maximize your reach and get more plays, including:
Spotify Pre-Save Campaign
Pre-save campaigns build anticipation for upcoming releases by allowing fans to save your track before it’s available. This boosts streams on release day and increases the chances of landing on playlists.
Spotify Ad Campaign
Running an ad campaign through Spotify Ad Studio can promote your tracks directly to target audiences, helping you reach new listeners and increase streams efficiently.
Spotify Codes
Use Spotify Codes to share your music instantly. Fans can scan the code to access your tracks, making it easier to spread your music across social media and other platforms.
Discovery Mode
Spotify’s Discovery Mode feature helps you optimize how your tracks are introduced to new listeners, further driving engagement and plays.
Connect With Other Spotify Artists
Networking with other Spotify artists is an excellent way to grow your fanbase and increase streams. This helps you tap into their audience base, connecting you with more listeners who may not have otherwise found your profile or songs.
Look for artists in similar genres or with similar fanbases and seek ways to collaborate on tracks, share playlists, or co-promote releases. You can also connect on social media platforms to let your audience know you have a joint release coming up, which can boost your marketing strategy and enhance your visibility and credibility on Spotify.
Embed a Spotify Play Button
You can increase your Spotify play count by adding a Play button to your website. This allows visitors to connect directly with your tracks without needing to open the app separately. If your site gets regular traffic, you can use it to your advantage, turning casual visitors into potential Spotify listeners and fans.
It also allows easy promotion of new releases. Create a blog post about it, or ask your fans to visit your site for more updates. Once they are on the site, they can simply click on the Play button for a seamless transition to the Spotify app.
Cross-Promote on Other Social Media Platforms
Social media can be a powerful tool to reach a broader audience, considering the millions of active users on these channels today. Use platforms like Facebook, Instagram, X (formerly Twitter), and TikTok to market your music and drive traffic to your Spotify artist page. Share teasers to build excitement ahead of a release date.
This could be a cover image of the music album or a short preview of the song to make your audience eager for more. Your marketing efforts could include incentives like a private listening session or giveaways to motivate fans to stream your music. Sharing behind-the-scenes content can also encourage more engagement on social media, helping you drive traffic to your Spotify artist profile.
Conclusion
Getting more Spotify plays involves various strategies, as highlighted in this article. By implementing any or all of these tips, you can be sure to have your tracks gain more visibility and credibility. If you want to stand out from competitors and take your music career to the next level, start with these strategies.
About the author
Eddie Stemp is the person who started Buy Real Media and he's really good at digital marketing. He's been doing this for over 10 years! Eddie first started out working by himself from his home in Cambridge, focusing on SEO. Then, he went on to create several successful brands in social media marketing, including Buy Real Media.