Finally, the world has realized the importance of video content as it has become an essential part of Facebook marketing strategies now. Brands and influencers upload millions of videos every day, and most of them desperately want to know how to get more views on Facebook.
The reason why everyone wants more views on their videos is that they want to increase their average engagement rate, which is not more than 3% for an average post. So, what they do is that they try to increase this rate by using more visual content.
Now, the interesting thing is that it works because even with YouTube being the biggest video streaming platform in the world right now, people watch more than 100 million hours of videos on a social platform like Facebook, which is quite amazing, don’t you? Think.
Just imagine that with more than 2.8 billion active monthly users, Facebook can be an excellent platform to show your content and get views. So, in this article, we have specifically gathered some best practices that will help you gain more views on Facebook in no time.
Types of Facebook Videos
Before talking about the tips to get more views, let’s go through a bit of a basic lesson about types of Facebook videos. Videos are divided according to their dimensions and formats on Facebook, and the following are the three main video formats that are used on this platform.
Landscape Video Format
Even if you’re not a video format, you must be well aware of 16:9 (Full Landscape) videos that fit on the whole screen and are almost equivalent to the standard dimension of a YouTube video (1920×1080).
This video format is for videos longer than 2 minutes, so remember this and adjust the video dimensions accordingly for those videos before you upload them on Facebook.
Square Video Format
Consider this video format a cross between landscape and portrait mode and is rarely used in FB videos. Sure, you can upload videos in this format but ensure that they were shot in square and are not converted in that format later because it will cut the edges, and the video will look bad.
Most of the Facebook ads are made in a square format, so you can feel free to use this dimension in your Facebook marketing campaigns.
Portrait Video Format
Full portrait videos are your standard 9:16 videos that are fit for most mobiles and tablets. If you’re going to upload Facebook videos for your target audience on mobile, then make sure all your videos are in portrait video format so that they fit on the screen and get more views.
So, these were the main video formats that are currently being used and now that we have grasped this concept, let’s jump into the tactics that will help you get more views on Facebook videos. These tips will also increase your organic reach as well so stay sharp and focused.
How to Get More Facebook Views?
No! It’s not easy to boost your reach and get more monetizable views on Facebook these days because there is a heck of competition out there. Still, we assure you that the tactics you’ll read in today’s article can definitely bring you positive results should you apply them correctly.
All of these tips are trusted by social media marketing experts, and now all you have to do is go through them and apply them on your Facebook business page or wherever you want more eyeballs. So, let’s dive in and go step by step through these effective and efficient tips.
Create Valuable Content
We’ll begin the tactics with the most basic and perhaps the most understood concept when it comes to video marketing. If you want to get more views, then you need to ensure that your videos are valuable, fun, and comprised of evergreen content that stays relevant for a long time.
Now, experts suggest that you need to post about 5 to 30 evergreen posts in a month so you can find a sweet spot for yourself in this range. Once you’ve found the number of posts you are comfortable with, you need to assure following two things in order to increase your views:
Tell an Emotional Story
Most people confuse emotional stories with sob stories. It’s not about making someone cry with the goodness of your content; it’s about invoking emotion. Now that emotion can be love, inspiration, and even a common hatred against a specific subject sometimes.
The more emotional your video’s content is, the more people will be able to relate to it, and hence you’ll get more views on your videos.
Concentrate on Niche and Audience
To gain views, you need to stay in your lane and create content that is right for your niche and your audience. If your content isn’t aligned with the audience’s interests, then they won’t watch it, and you won’t get any views. So, make sure to concentrate on your niche and audience.
Create Content Specifically for Facebook
Facebook isn’t a place where you can go berserk with blog posts, nor is it a place where you can reuse YouTube videos and gain views. If you want to gain organic monetizable views, then it is time you stop hiding behind reusability and start creating your own stuff.
You can take it slowly at first and can experiment with a home video aesthetic or a simple cinematic video of your product or brand. Just ensure that every post on Facebook is authentic and specifically designed for your audience on Facebook so that you can get more views.
Post at the Right Time
Sure, good content is important for gaining more views, but the timing also plays an important role in it as well. You need to perfectly time your posts so that they can reach the maximum of your target audience and end up getting more views.
Now, for this to happen, you need to find out the hours when most of your audience is active. It can be a difficult thing to do, but until you figure it out, you can go with our generic study as well. So, Thursday, Friday, Saturday, and Sunday are the days when most people are active.
Post on these days to gain maximum exposure. Also, when it comes to specific hours, the time between 1 to 4 pm has been known to be the most effective of all. But if you’re looking for more clicks and shares, then you should post at 1 pm, 3 pm or 9 am as they are the best hours for that.
Once you time your posts right, you’ll see a sudden increase in your number of views, and you’ll achieve your target in no time.
Start on Joining a Facebook Group
Once you’ve picked a niche for your content, then it’s time that you become an active member of the community related to that niche to promote your content. The best way to do that is by joining several groups relevant to your niche or starting a new one yourself.
Through this move, you’ll not only get a chance to make a name for yourself among your peers, but you’ll also be able to share your Facebook videos with them. They will make sure to watch it in order to learn something new, and it will lead to you getting more views.
Tag Other Businesses or Social Influencers
This tip is specifically for small businesses, as tagging other businesses or social influencers in your videos can get you on the radar of the Facebook algorithm. It starts recognizing you as a potential competitor or peers in that specific niche and puts you in the same category as them.
When this happens, the algorithm starts recommending your page or profile to people who are interested in business or influencers that you tag in your posts. They will get a chance to visit your profile and see your videos, thus boosting your number of views.
Add Attractive Title and Description
Most Facebook users decide whether to watch a video or not by reading its title. If your videos’ title is interesting and the description is engaging, then they would most definitely watch your content and will be pleased to come back again.
So, try and use a short caption so that your videos look distinctive on someone’s news feed and they feel compelled to click on it. Also, the title should be short, engaging, and interesting so that people get a feeling that they can learn something new from your video and watch it.
Some people don’t really focus on this step and put all their effort into improving the video quality, which by the way, would only be effective if someone clicks on the video. So, take some time and come up with creative titles and descriptions for your videos in order to gain views.
Optimize Your Videos for No Sound
It’s almost impossible for anyone to carry earphones all day, right? Well, that’s why you need to make sure that your videos are optimized for no sound. It means that even someone doesn’t enable sound, they understand what your video is about and what the content is.
You might find it interesting that more than 85% of people on Facebook watch the videos in silent mode, which highlights the importance of no sound optimization. So, make sure to add captions of dialogues in the video so that people can understand your videos even without sound.
Use R3MAT Method
We understand that it sounds a bit convoluted, but R3MAT is actually quite a simple concept. It is actually based on showing the right content to the right audience at the right time. So basically, it’s a combination of our three basic tips that we discussed above.
You need to make content according to your niche for your target audience and post it at the right time in order to get more views. See! Not complicated at all. Now, all you have to do is follow the above tips in order to ensure the R3MAT holy triad in order to gets more views.
Stay on Your Topic
Deviation from your original topic can make you lose the attention and engagement of your audience, which can drastically affect your number of views. So always make sure to stay on topic and create content according to your niche to maintain engagement and to gain views.
Add Call to Action
It’s a great idea to add a call to action in your video’s description to make someone click on it. When a user reads “Watch this fun video now,” it triggers a command in their brain, and they feel somewhat compelled to watch your video.
That’s why experts suggest that you should come up with a creative and great call to action that triggers a response that ends up giving you more views.
Cross-Promote Your Content
An awesome way of getting more views is to cross-promote your videos on other social media platforms. You should share your videos on Instagram, WhatsApp status, Twitter, etc., in order to gain attention from people and make them watch the videos that you post on Facebook.
Attract Your Audience in the First 3 Seconds
The first three seconds of any video are the most crucial in deciding whether the viewer will watch the rest of the video or not. A study has shown that 60% of people who watch a video for three seconds end up watching it for at least more than 10 seconds.
So, try to put in the good stuff in the first three seconds of the video so that audience gets hooked and watches your video for a long span of time so that the view gets registered in the Facebook algorithm.
Start with Intro Text
Giving a bit of an introduction to your videos is a great way to tell the viewers what they are about to see and to get their attention. Consider this step as a sales pitch in which the viewer decides whether to watch a video or not by reading the intro text.
So be creative and describe your content in the best way possible to attract an audience and get more views from them.
Choose an Attractive Thumbnail
A creative and aesthetic thumbnail is another element that compels a user to watch the video or not. Experts have discovered that custom-designed thumbnails perform better than default ones, so it’s pretty essential to make attractive thumbnails for your videos in order to get views.
Following are some tips that you can follow in order to make your thumbnails look better:
Use a Face
Studies have shown that thumbnails with a person or character’s face on them attract more people than any other type of thumbnail. That’s why you should include your protagonist’s face in the thumbnail with a colorful background to attract the audience.
Use Emotional Pictures
Invoking emotion through a thumbnail is one of the best methods to get someone to watch your video. If the audience finds your thumbnail relevant and emotional, then they will definitely watch your video to check out what it’s about.
Add the Title as a Frame
Sometimes people don’t bother reading the title of the video, so it’s a good idea to add it in the thumbnail so that people can get an idea of what they are about to see and make a decision quickly and give you views.
Choose a Relevant Picture
Your thumbnails must contain a picture that is relevant to your video’s content; otherwise, it would just be catfishing, and the audience will be disappointed after watching your video. So don’t try to bait the audience and use only relevant pictures in your thumbnails.
Include Your Logo
Make sure to add your logo in the thumbnails to improve branding and also give a subconscious message to the audience to remember your brand and look for it once they are impressed by your video’s content.
Upload Directly on Facebook
As we said earlier, there’s no room for reusability if you’re looking for more views. You need to orient your content specifically for Facebook and then upload it directly without sharing the original copy anywhere on the web.
This will maintain the authenticity of your content, and the audience will get to see something that they haven’t seen anything before, which will definitely increase your number of views.
Buy Facebook Views
If you’re not a fan of complex tips and waiting around to get results, then there’s good news for you. Apparently, there’s a fast and easy way to get views, too, which is to buy Facebook views from Buy Real Media.
We take pride in being the most authentic and affordable service provider when it comes to delivering Facebook views. In the past few years, we have delivered millions of views and have helped thousands of people rise in the ranks of Facebook.
You can boost your brand or be an influencer too. All you have to do is visit Buy Real Media today and buy Facebook Views from us, which will boost your profile and will turn you into a well-known brand or celebrity.
In a sea of people, it’s hard to make your name and get more views on your content, but we assure you that with the consistent application of these tips, you’ll definitely reach your goal. Want to read more articles like this? Check out our blog now and follow us on social media.