It’s undeniably true that Instagram has become an important part of our regular lives. There are literally millions of people who can’t even imagine a world without this platform, and they want to know how to get more views on Instagram. Why? Well, because views really matter for them.
When your content gets more views, it brings more organic reach for you, more followers, more exposure, and boosts all the positive metrics. Having more views becomes essential when you’re running a business account on Instagram.
A brand’s marketing strategy completely relies on people watching their reels, stories, and Instagram stories, so the struggle for getting views can get quite desperate in this situation. So, in today’s article, we’re going to break down some of the best practices that can increase views on Instagram stories, posts, and reels.
We’ll also see how these tips help you get recognition from the Instagram algorithm and boost your business or personal accounts.
How Do You Get More Views on the Instagram Story?
We’ll start out with one of the most important and most viewed elements on Instagram i-e stories. It’s been observed that most people don’t even check posts anymore; they just tap the stories and see all the updates from the people they are following.
According to a study, more than 62% of people pick a brand as their favorite after watching their highlights on stories. Now that you’ve read it, you won’t be surprised that more than 70% of businesses in the US use Instagram stories as a major part of their marketing campaigns. So let’s see how you can get more story views and boost your business or personal profile.
Use Stickers and Locations
You might deny it, but the truth is that emojis and stickers immediately draw attention and make a simple update look more aesthetic and fun. You must’ve seen influencers put tons of stickers on their simple updates and how it makes their texts fun to read and more engaging.
You need to do the same if you have more eyes on your Instagram stories. Add interesting and relevant stickers to your stories in order to give them a more aesthetic and eye-catching look. These can be dated with the year 2021, the name of the day, or any caption, and they can be anything.
One of the most interesting stickers is the one that mentions your location. It represents relevancy and makes people feel like they can be close to you if they visit that location. So, make sure to add the location stickers along with others when you upload an Instagram story.
To get more views, you need to utilize all the features of Instagram. This platform offers tons of interesting features that you can use to draw your audience’s attention. There are polls, quizzes, countdown stickers, emoji sliders, and questions, etc., to keep the audience engaged.
The interesting thing about all these elements is that they are all interactive and work on the basic principle of psychology that people love answering questions, giving opinions, and interacting with fun elements.
So, if you want to get more views on your stories, you need to efficiently use all these elements in order to keep your existing audience hooked and draw the attention of a new audience to get more followers as well.
Now it’s true that people love watching good content, but no matter how good you are and how creative your content is, if you’re not consistent, then people will forget you. The audience needs their desire to see good content fulfilled, so it’s very important that you stay regular.
Hashtags are like beacons that help Instagram determine in which category does your content falls and what type of people will love watching your content. So, whenever you post a story, make sure to add some relevant hashtags in its description to get more reach and views.
Highlight Your Best Stories
Not all stories are created equal and if you’ve got some stories that are better than others, then make sure to highlight them. Highlights are like the cherry on top of the icing. When people see your profile, they will see your best work on top, and this will get you more views in a short time.
How to Get More Views on Reels?
Instagram reels are short videos that can be used as a medium to show your creative efforts and advertise your brand as well. They were first introduced in August 2020 and became an immediate hit due to their short video content format.
People love watching reels as they deliver visual information fast and in a very entertaining way. So, here are some tactics that will help you get more views on Instagram reels and will boost your video views and other profile insights as well.
Use Popular Soundtracks
People dig the kind of reels that use a very trendy and popular soundtrack in the background. So keep an eye on music trends and adjust your background music accordingly so that your audience remembers your reels and watches them again and again, giving you more views.
Add Catchy Captions and Descriptions
Nothing works more magically than an eye-catching caption and an interesting description. People love reels that have an amazing and relevant caption that gives a hint of the video’s content and detailed descriptions that explain the sneak peek that the caption gave.
So, try and come up with interesting captions for your reels and give them a short but interesting description in order to get more reach and boost your number of views.
Just like in all other elements on Instagram, hashtags serve a very important role in reels as well. Make sure to put hashtags that are relevant to your video in order to assist the Instagram algorithm in putting it in front of the right audience.
Only the right audience will like the type of content you’re making. Otherwise, it will get ignored. So do your research and put relevant hashtags in your reel whenever you upload one.
Upload a Custom Thumbnail for Reels
Thumbnails are the hook that is used to attract people to watch your reel. So, be creative and come up with interesting and eye-catching thumbnails that make people want to click on your video, thus increasing your number of views.
Use Native Reel Tools
You don’t need to do all the hard work in video making outside Instagram. You can use the Instagram native reel tools in order to add visual effects, filters, and stickers in your videos as well. These features have made video making and uploading pretty easy for content creators.
The interesting thing is that the Instagram algorithm prefers videos that use native tools for editing, so try and rely on these features in order to get favored by the algorithm and get more views.
How to Get More Views on Instagram Videos?
Whether it’s an advertisement for a brand or a fun and interesting piece of content, people would love it more if it’s in the form of video. That’s the reason brands and influencers upload videos. They are aware of the fact that people interact with videos 21% more than images.
Now, getting more views on your Instagram videos is kind of a big deal since it brings more engagement to your profile and gives you more exposure to the new audience hence increasing your chances of getting more views in the future as well. So, let’s jump in and take a look at the following tactics that are going to help you with achieving your goal of getting more views.
There can’t be any sort of compromise when it comes to the quality of content you’re going to upload on Instagram. It should be perfect in every single aspect, whether it be filming, editing, mixing, or the storyboard.
People like only the finest quality stuff on Instagram doesn’t matter if it’s a photo or video and your content needs to be up to the standard if you want the audience to watch it. So, focus on producing good and high-quality content to fulfill the criteria and get more views.
Add 5 to 6 Hashtags and Location
Even when it comes to videos, hashtags are extremely important to show your content in the right direction. Make sure to add at least 5 to 6 relevant hashtags to your video so that it’s served to the people who are following that hashtag and might be interested in your content.
Also, the location tag is also a great way to specify your audience. It helps the Instagram algorithm boost your video in a specific region, which works out well for you since it gives you more reach and hence leads to getting more views.
Focus on Your Audience
The audience makes or breaks an influencer or a brand. If you’re not focusing on your audience, then the chances are that your content will soon be forgotten, and your videos will be ignored. So, make the content that your audience likes and interact with them to keep them engaged.
Remember that you get views from your audience, and if they are not happy, you won’t be able to reach your goal. Focus on them, care for them and make necessary adjustments according to their opinion to engage them and get more views.
Post at the Right Time
Earlier, we talked about consistency in uploading content, but here’s a fun thing, your regular post schedule might not work if you don’t properly time it. You need to ensure that you post in hours when most of your audience is online and is ready to see some new content. These hours are different for every audience, so you’ll have to take some time to figure it out.
Now, it may take some time, but it’s definitely worth it. You can use Instagram Insights to observe the posts which got more likes and find a pattern for a time in them. Some people ignore this step as it sounds a bit convoluted, but it can be a game-changer when it comes to getting more views, so make sure to apply it.
Use the Best Dimensions for Your Videos
It doesn’t sound much important, but video dimensions are a key factor that can make your videos look more aesthetic and interesting. For example, if your videos are in portrait mode, they won’t fit in the Instagram post and will look weird and unattractive.
On the other hand, if you have a good idea of dimensions and you film a video accordingly, then it would fit in the post box and will look more eye-catching and interesting. So always be careful before uploading a video and check its dimensions to ensure attractiveness and get more views.
How to Get More Views on IGTV?
Imagine a platform that has its own standalone video platform cool, no? Well, Instagram creators thought that too, and that’s why they came up with IGTV. It allows uploading longer videos, and that’s why video lovers instantly got hooked on it. Since its launch in 2018, IGTV got more than 700 million downloads by the end of 2019, and that number might have crossed a billion by now.
So, it proves that IGTV is one of the best platforms to post videos and get views for advertisements and personal content. All you have to do is follow the below tactics that we’ve compiled for you, and your videos will start getting more attention and views.
Establish Your Target Audience
Before you start making videos and uploading them on IGTV, you must establish your target audience first. With a specific target audience, you’ll be able to create better and more audience-oriented videos which people would love to watch.
The whole point of this step is to narrow down your focus so that you have a clear picture of what you’re going to make and why you’re going to make it. So, no matter if your goal is to be an influencer or boost a brand, make sure to establish your audience first to get more views.
Post Consistently, But Don’t Sacrifice Quality
Yes! We said that consistency is important, but if it’s making you lose your edge and decrease the quality, then it’s not worth it. You need to maintain quality along with the consistency of posting content.
Consistency doesn’t mean that you need to upload every day; it’s about uploading after the same interval of time. It can be three days or sometimes a week too. So, choose a timeline in which you’re comfortable so that you stay consistent and the quality remains the same too.
Use Instagram Live and Instagram Stories
Interacting with your audience through a live video is a great way of engagement and promotion. Live video is nothing but vertical video format content, but the only difference is that it’s real-time, and the audience can see what you’re doing and saying.
Influencers use live video sessions to interact with their audience and Instagram stories to seal that interaction. When live and stories both work hand in hand, it leaves a great impression on the audience, and they keep coming back for more of your video hence boosting your views.
Promote on Another App
To get more views, it’s essential to run promotions so that people in your niche can know that you’re creating content relevant to their field. Now, either you can use old-school marketing tactics, or you can do it the easy way by using social media platforms.
Take out your cell phone and start posting your Instagram content along with the profile link on Facebook, Twitter, Pinterest, Email, and internet forums. All of these methods will eventually lead to people visiting your profile and watching your content which will increase your views.
Collaborate with Others
It’s important that you constantly interact with new people and collaborate with others in order to expand your community and get more exposure. When you work with other influencers, it boosts your public image and introduces you to a new audience.
This new audience, when they see your IGTV videos and like what they see, becomes your fans and check out all your videos giving you more views.
Use Hashtags and Great Captions
We can’t emphasize enough the importance of hashtags, and that’s why we’re repeating them again and again. Hashtags are the essential elements when it comes to getting more reach and views, so never ever forget to add relevant hashtags in your videos.
Also, the power of a great caption is immeasurable. If your caption is creative and, fun people will not only watch your videos but will start following you just to read and copy your captions in the future. So, be extraordinarily creative to make captions in order to get views.
Want to Get More Views on Instagram?
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