In recent years, Twitch has blown up as the top live streaming service for gaming and sharing content. The platform has also presented a new way to share a product or service that’s highly interactive, fun, and lucrative. But to do that, you’ll need to get more sponsors on Twitch first.
Finding sponsors doesn’t have to be intimidating or hard when you have clear steps for success ‒ that’s why we’ve written this article! Whether you’re a gamer or have a niche in music broadcasts, video, or creative content, there are certainly sponsorships that are perfect for you.
Ready to create a side hustle (or quit your day job) and earn money on Twitch? We’ve got the answers. Keep reading to find out everything you need to know!
What is a Twitch Sponsorship?
Twitch sponsorships occur when a company pays a Twitch streamer to share its product or service on the streamer’s channel. Twitch streamers can get sponsored content from a variety of companies, depending on the content of their streams.
Usually, one will see Twitch sponsorships occur while a creator is live streaming. Other key indicators are sales banners, display logos, affiliate links in the description, and product giveaways. These partnerships can be a one-off or last for weeks, months, or years!
Requirements for Getting a Streamer Sponsorship
Although a Twitch sponsorship may sound like an easy way to make a buck, it’s important to know that there are requirements for all sponsorships to ensure the company makes money through you. Usually, the first demand is that you have a relatively high average viewer count. The average baseline for beginners will be at least 50-100 concurrent viewers.
That may feel like a lot when you’re just starting out. But don’t worry; you can buy Twitch viewers to grow your account in a matter of days. Regardless of what route you go, it’s always a good idea to build your profile and share content that’s attractive to potential sponsors. Start off on the right foot and create a habit of it today!
8 Expert Tips to Get Sponsors on Twitch
If you’re not sure where to start, you can rely on us for the most up-to-date tips and tricks. Below you’ll find the most effective steps for Twitch sponsorships, according to our experts.
Customize Your Channel for Business
If you expect to earn money with your Twitch channel, it’s essential to treat it like a business. When a company partners with you, they see it as an investment, so it’s your job to ensure they get a return on the time and energy spent on their end.
To customize your channel like a true professional, start with the little details, like making sure your username, display name, and bio are polished and coherent.
Stream Quality Content
Of course, having a professional standard should carry over to your content, too. Make sure your videos are high quality; otherwise, you’ll lose potential sponsors in a matter of seconds. Invest in good cameras, audio, and lighting gear ‒ the cost usually pays off quickly!
Additionally, it’s important to come to terms with the fact that getting sponsors on Twitch is not all fun and video games. Create a standard for your content, and you’ll avoid disappointment later on.
Find Your Perfect Brands & Connect
For many content creators, keeping their focus on companies that fit their personality and niche is a revolutionary step. Ask yourself the hard questions: do you trust this company? Do you think the product or service is a good idea, or does it go against your ideals and beliefs?
Rather than trying to fit the mold of any given partnership, seek opportunities that align with your personal brand ‒ this will improve your sponsorships tenfold. Viewers (and companies) will notice inauthenticity or when a sponsorship doesn’t make sense.
Stick to a Streaming Schedule
In becoming a professional on Twitch, it’s also important to stick to a streaming schedule. Since Twitch streams are live, creating new content when your audience is active on the platform is essential. After all, what’s the point of gaming life if no one gets to partake in action?
You’ll also want to remain consistent, so your viewers know what to expect. Try creating a content calendar outlining your activities and the time frame, say between 11 AM and 2 PM PST. Your viewers and sponsors will trust you and thank you for it.
Promote Your Streams on Other Social Media Accounts
It’s an excellent idea to share your Twitch channel on social media platforms like TikTok, Facebook, Vimeo, LinkedIn, Reddit, Pinterest, and your YouTube channel. This platform is one-of-a-kind ‒ start marketing yourself to bring in new viewers and add to your audience.
Potential sponsors like to see that you’re active on multiple channels, as it extends their reach beyond Twitch as well. Any opportunity to feature your gaming profile on websites and blogs will also serve you well.
Engage With Your Community
Involving your followers is another great habit to incorporate from the get-go to gain the attention and trust of sponsors. If you want to build a community on Twitch, you’ll want to engage in conversation with viewers.
Don’t forget; there’s a plethora of opportunities on Twitch to connect with people and create lifelong supporters. Keep them coming back by hosting events, giveaways, activities, or an ask-me-anything live stream. Have fun with it!
Grow Your Average Viewer Count
Having a high viewership that’s constantly growing is an essential aspect of getting sponsorships. Yet, part of the struggle with Twitch streaming is finding concurrent viewers that will stick around for the long run.
Luckily, you can buy Twitch viewers to help boost engagement and also ample opportunity for high-profile streamers to make money on Twitch. It also helps grow your live stream viewers count, showing sponsors that you’re worth the investment.
So You can buy Twitch views from Buy Real Media, which delivers views from real users that won’t drop you after one stream and helps you keep your Twitch channel growing. Then other additional benefits, like it helps the channel views to enhance the popularity of the stream and foster your brand as well.
Network With Other Twitch Streamers
Networking with other Twitch streamers is an effective way to socialize and market yourself, as their followers will likely start watching you if they recommend your channel or you live stream together.
Expanding your network with other gamers and content creators is a surefire way to make your journey on Twitch easier and more fun and to fulfill. So don’t be afraid to reach out to like-minded streamers and spark a conversation!
How to Find Twitch Sponsorship Opportunities?
You don’t have to spend endless hours contacting companies and crossing your fingers that they’ll respond. As they say, work smarter, not harder. Here are some of the most effective principles to follow when finding a sponsor for your Twitch channel.
Use Sponsorship Connection Services
There are so many tools on the internet that can enhance your brand-building process for Twitch channels, that includes sponsorship connection services. Online tools like Powerspike and Hello Gamers use your channel’s metrics and brand identity to match you to ideal sponsors.
Focus on Pitching Sponsors
Pitching is a standard tactic for all independent creators, and although it can take a bit more time and effort, it often pays off with partnerships that are high-paying and stable. Search for sponsors that really hit home with your brand, and craft an email that is both personal and professional.
Look for Smaller Companies
An effective rule of thumb for small streamers is to look for smaller companies when seeking Twitch sponsorship. The streamer and the company will bond on the premise that you both want to grow in the partnership. Plus, there won’t be unattainable expectations as with larger entities.
Follow the Terms of the Sponsorship
Each sponsorship will have unique terms and requirements of the deal. This goes back to treating Twitch like a business. Make sure you follow the terms of each sponsorship to keep a good record and avoid the possibility of past partnerships ruining future opportunities!
People often ask, can small streamers really get sponsorships? And to that, we say: of course, you can! But if you’re not yet a professional streamer, you’ll have to be realistic about your expectations. You can’t demand a large sponsorship with a small following, so stay focused on opportunities that match your experience and following.
Experts recommend that small streamers start with affiliate sponsorships on Twitch, which pay you a commission based on the purchases made with a special referral link or code made for your viewers. It’s a great place to start as you make you’re way up in the ranks.
We hope the principles and tips in this article provide everything you need to get sponsors on Twitch! With enough effort, professionalism, and faith in yourself, we have no doubt that you have everything you need to create income and a large following on Twitch!