Content goes viral on TikTok when a video gains an exponential number of views, likes, comments, and shares in a short period of time. Several factors affect a video’s ability to reach viral status. Similar to other social media platforms, TikTok’s algorithm delivers content to users based on their past interactions. This includes both their “Following” feed and the “For You Page” (FYP).
The platform’s sophisticated algorithm plays a pivotal role in content discovery, as it tailors the FYP to show users videos based on their preferences and previous interactions. It takes into account the user’s engagement (views, likes, shares, or comments), the accounts they follow, the types of content they create, and their account demographics.
For a video to go viral, it must first undergo an informal test (which could take hours or days) where TikTok presents it to a smaller group of users. If the video performs well in terms of views and engagement, then they push it to a larger audience. But that’s not all; the video’s own elements, like captions, sounds, and hashtags, also influence its reach.
14 Surefire Ways to Go Viral on TikTok
Below are the best tried-and-tested tactics to boost your chances of going viral on TikTok.
Create Engaging Content
Your content must be captivating and entertaining to attract and retain a loyal audience on TikTok. Whether it’s an emotional journey, a funny story, or an exciting adventure, create a narrative with your video that will keep your viewers hooked. The goal is to leave a lasting impression on your audience and encourage them to share your content with others.
Tap into your viewers’ emotions to forge a deeper bond. People love to laugh and share funny, relatable videos with friends, so inject a little bit of humor into your content to lighten the mood. Who knows? A well-timed punchline or a clever joke could be your key to getting a million views on TikTok—but don’t forget to keep your videos concise and use eye-catching visuals.
Use Trending Hashtags
Hashtags are crucial in increasing your discoverability and expanding your audience reach on TikTok. Therefore, by using relevant and trending hashtags in your niche, your content has a better chance of going viral and being discovered by users with similar interests, even if they don’t follow you.
Trending hashtags help you tap into a broader audience. If you’re curious about how to find them, explore the “Discover” tab and monitor your FYP for popular hashtags. Also, keep a close eye on trending videos in your niche to discover industry-specific hashtags. Use a blend of both to reach a broader audience and increase your chances of going viral.
Post Frequently
Posting content often makes it easier to attract and retain followers, as it helps keep your content fresh and maintains engagement. You’re simply showing your audience that you’re dedicated and reliable by uploading videos often.
In turn, you encourage them to follow you and stay connected. If you can post videos at least 3–5 times per week, you will keep your audience engaged without overwhelming them.
Post at the Optimal Time
Posting at the right time plays a vital role in the success of your TikTok content. Posting during peak hours increases the initial visibility of your video and boosts its chances of going viral. Since your audience is more likely to be active on the app during peak hours, your videos will be more likely to be seen, liked, and shared.
Use TikTok’s analytics to analyze your audience’s behavior and identify when they are most active on the platform. Then, you can use this data to tailor your posting schedule accordingly and post at the right time, as these are the periods when they will be most receptive to your content.
Interact with Your Followers
To go viral on TikTok, you must also build a strong community, and that starts with engaging with your followers. Replying to comments and messages and asking viewers questions in your videos will encourage interaction.
Genuine interactions with your audience will not only strengthen the bond with your followers but also encourage them to engage more and share your content with others. Build a community where your followers feel heard and valued, and watch as they become loyal fans and advocates of your content.
Collaborate with Other Creators
Collaborate with other creators in your niche and beyond to introduce your content to a broader audience on TikTok and gain more exposure. By teaming up with another influencer, you will tap into each other’s existing follower base.
Not to mention collaborations also bring a fresh perspective and creativity to your videos, making them more engaging and shareable. But first, you have to find the right creators to collaborate with. Explore content in your niche and identify creators whose content style aligns with yours.
When creating your collaboration content, ensure the seamless integration of ideas, maintain your authenticity, and leverage each other’s strengths to produce compelling and enjoyable content that resonates with both audiences.
Be on Trend
Each day, there’s a new challenge trending on TikTok, and that’s a perfect way to increase engagement on your page. These trends usually get more traffic compared to other videos on the platform. Start by learning how to spot new trends before everyone else. That will ensure you are always ahead of the latest trend wave.
The best way to do this is by checking out TikTok’s Discovery page. The platform will often feature trends that are getting high engagement on this page. After you’ve found a trend that resonates with your content, put out a video with a unique twist on the existing trend and enhance its potential to go viral through increased engagement and shares.
Cross-Promote Your Videos on Other Platforms
These days, short videos are popular across many different social media platforms. That’s something you can use to your advantage. How? You can easily share your TikTok video content on other social media platforms as well.
More importantly, when you post your TikTok videos on other platforms, such as Instagram, Facebook, and YouTube, you improve your chances of going viral. That way, you will have multiple sites to engage with different audiences and draw them to your TikTok page.
Use Trending Music
You can push your video forward by letting TikTok’s algorithm work for you instead of against you. One simple way to do that is by using trending audio in your videos. Using trending music can be effective since it’s catchy, and viewers will already know what to expect. Additionally, TikTok makes it easy for users to do searches for specific audio.
Therefore, even if you’ve recorded your own audio, it’s best to jump on any trending song and create interesting videos. But that doesn’t mean jumping on every single trending audio! Take your time and do enough research before creating videos with specific audio. Ensure these songs resonate with your brand voice and tone.
Start with a Hook and Keep Your Videos Short
The attention span of most TikTok users is relatively low. So, if you’re going to have any luck going viral, it’s going to be through creating attention-grabbing hooks in the first 3 seconds of your video. Otherwise, your audience will simply swipe to the next video.
Capturing your audience’s attention is key to improving your engagement and brand awareness. An incredible hook will keep your audience glued to your video till the end, increasing your average watch time.
While TikTok allows up to 60 seconds of video content, short videos often perform better. Aim for a video length between 15 to 30 seconds to maintain viewers’ attention and increase the likelihood of them watching the entire video and engaging with it.
Be Authentic and Genuine
Authenticity increases your chances of going viral, as people are more likely to share genuine, authentic short videos. Don’t be afraid to share your authentic self in your videos; at the end of the day, TikTok is meant to be fun and enjoyable!
TikTok is a space where self-expression and creativity thrive. Above all, the more fun you have, the more likely you will go viral. While going viral is never guaranteed, your chances increase when you share interesting personal stories.
Add Powerful Calls to Action
It’s an incredible thing to create content that’s engaging to your audience, but you also need to have an end goal. What would you like your audience to do immediately after watching your videos? For example, you can encourage them to follow your page to check out more content.
A call to action will do wonders for your profile and increase your chances of going viral, as it lets your audience know what they can expect from your profile. Additionally, you can add a clickable link to your website or other landing pages.
This can boost visitors to your website or a particular page, making it easier to turn your TikTok followers into potential customers and, eventually, sales.
Create Your Own Audio
TikTok is like any other social media platform—originality sells way faster. If you feel inspired, TikTok is the best place to create your own audio. Most TikTok users say that sounds are crucial to their experience on the app. That said, creating your own audio could potentially put you in a better place to go viral on this platform.
That’s because the TikTok algorithm uses audio and originality to rank and boost video visibility. However, that doesn’t mean you have to create an entire music production from scratch! You can make specific audio of your own by customizing and editing the existing sounds on TikTok, or you can take the opportunity to customize any trending song and make a video to go along with it.
Buy TikTok Views
Increasing your viewer count on TikTok attracts organic engagement and increases your chances of going viral. So, if you’re a creator or business looking to boost your visibility and credibility on TikTok, buying TikTok views is a quick, effortless way to do so. We are a social media service provider offering 100% authentic views from real people.
When you buy TikTok views from us, you have the option to target specific countries and reach your desired viewers, and our views boast a high retention rate. At Buy Real Media, we have a secure payments portal and offer a money-back guarantee for added peace of mind if, for any reason, you’re unsatisfied with our service.
Conclusion
Learning how to go viral on TikTok is merely the first step. You also need to be patient and dedicated to implementing these ideas and seeing a positive outcome. Explore different strategies and continuously analyze your videos’ performance to find the perfect balance of what works best for you.
Short-form videos are the “in” thing right now, so promote your TikTok videos on other social media platforms as leverage to expand your existing audience. However, always keep in mind that TikTok’s algorithm is ever-changing. Therefore, it’s crucial to evolve and adapt to keep your followers engaged and boost your engagement.
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