The live streaming service, Twitch, is a staple in the industry. Since 2012, they’ve steadily grown from an average of 102 thousand concurrent viewers to 2.64 million in 2022. Without question, it’s a huge audience. However, you must know how to go viral on Twitch to reek the rewards. You need to approach it carefully to attract more viewers on a twitch stream.
All matters, whether it’s your personal branding, the video games played, or how you utilized Twitch clips. When you understand this formula, it’s possible to go viral, reach immense exposure, and gain a larger audience. In this post, we’ll be detailing some of our top tips for going viral on Twitch. To discover these, read below:
9 Useful Tips to Go Viral on Twitch
Create an Appealing Twitch Channel
First, you need to start with the fundamentals. It’s highly unlikely that anyone will gravitate toward an account that isn’t well-presented. Ideally, you want to establish some level of personalization and branding. This will ensure people remember you and, most importantly, understand what type of content you produce.
Achieving this takes little time. Start by completing your Twitch account profile, such as an avatar image, banner image, description, etc. Once you’re finished this, move on to the more advanced customizations to make your live stream more unique, like alerts, panels, overlayers, and more.
Find Your Niche
Additionally, it would help if you niched down. Though broad audiences are excellent, you need a tight-net group of individuals that’ll help you go viral (aka your target audience). Typically, those more invested in a creator will happily share their content. Therefore, the closer audience members there are, the better.
When niching down, choose something you’re good at and enjoy. This will improve the content for the viewer also. For instance, if you enjoy live-streaming racing games, stick to that specific industry. Over time, you’ll have dedicated racing game fans.
Don’t Stream Saturated Games
Over-saturated games should indicate one thing, lots of competition. As someone trying to go viral, you can’t do what everyone else does. Instead, you need to think outside the box, generating content that isn’t in the current “norm.”
The type of content matters here. Video games come and go on Twitch. Ideally, you want to play these up-and-coming saturated games before they reach that stage. Doing this means you get people interested, which presents viral moments.
Upload High-Quality Videos
As a streamer, you need to stand out. Having a poor recording setup, lighting, or microphone, doesn’t promote yourself well. When you invest in better equipment such as a computer, streaming office, etc., it showcases your professionalism and seriousness in becoming a streamer. Think about it, how many top-level streamers have poor-quality setups? None.
All successful streamers that have been viral have high-quality, eye-catching videos that feel inviting for viewers. Therefore, by committing to upgrading your setup to improve video quality, you can also ensure that consumers get the best possible experience. Undoubtedly, this will help in the long run, generating more viewers.
Find the Best Times to Stream
Next, it would help if you streamed during the golden hours on Twitch. Though it does come with higher viewership, there’s more competition. However, the results are excellent if you establish yourself during these peak times. On Twitch, their most active audience hours are between 11 AM and 2 PM PST. As a result, you’ll want to plan a streaming schedule based on this timeframe.
Depending on where you’re in this world, it could be difficult. Though, we strongly recommend you alter it to these hours when possible. The reason behind this is simple; there are more eyes on Twitch during this period. If you capture a viral moment, it spreads easier because of the large potential audience size.
Interact with Your Viewers
Engagement is an essential metric for reaching viral status on Twitch. People that are invested in your stream are more likely to share it, increasing exposure and viral chances. There are many ways to engage viewers more, one of the primary resources for discovering this is the Twitch chat.
Here users will tell you what they want – for instance, the type of content/game, questions, etc. Simply reacting to them makes your stream much more interactive and engaging for viewers.
Promote Your Twitch on Other Social Media Platforms
Remember, Twitch is only a fraction of the online world. Therefore, don’t be afraid to use other sources of online presence to increase viewership, such as Likee, Vimeo, Facebook, etc. When you advertise your Twitch account on these platforms, it gains more interest from outside audience members.
For instance, if you have dedicated followers on Facebook, but they don’t know that you stream, how will they find you? By promoting it to them, they can transition from Facebook to Twitch and join in on the stream. Advertising on social media platforms is excellent. However, two strong viral-specific options we recommend you choose are below:
Uploading Games on YouTube
Content is valuable, so recycle it. Instead of leaving it on Twitch, break it up into clips or long videos. When doing this ensures that those that cannot watch your stream have the opportunity to view it. Quite frankly, not everybody has the time to sit through a stream. As a result, this is an excellent way to gain more viewers and increase your chances of a viral moment.
Publish Streams on Twitter
Twitter has been a powerhouse in social media for years. It doesn’t matter how many followers you have; you should publish when you’re streaming and how they can find you. Though this might be slow initially, it’ll undoubtedly help in the long run.
Do Collaborations with Other Twitch streamers
We’ve all heard the saying; your network is your net worth. In the live-streaming industry, this couldn’t be any more accurate. You need to collaborate with other like-minded Twitch streamers to attract more viewers to your stream.
Start building partners and connect your audiences together. Over time, your and their audience will grow, making it a win-win for everybody involved.
Increase Twitch Views
Higher views mean a higher probability of going viral. One method of achieving this effect is to purchase Twitch views from Buy Real Media. This will help kick-start your viral journey, as they offer high-quality viewers that are proven to increase your organic growth.
When purchasing viewers from Buy Real Media, you’re guaranteed fast delivery, excellent customer support, and real audience members, making it an excellent option for increasing Twitch viewership fast.
Gaming and live streaming has become increasingly popular over the years, showing no signs of slowing down. However, along with this comes high competition.
For this reason, many think to go viral on Twitch; you need to spend eight figures on a product team, streaming setup, etc. But that isn’t true. Ideally, you need to focus on the fundamentals, making your stream social, easy to join, and more personal than premeditated.