With over 1.1 billion monthly active users, TikTok has become one of the fastest-rising social media platforms. It’s captivating millions with its unique blend of short-form creative videos. It’s no surprise users spend an average of 95 minutes daily on the app. Today, TikTok is the go-to place for individuals looking to showcase their talents, share their passions, and reach a wider audience.
Also, it’s the best social media for any marketer looking to reach a global audience and build a vibrant community around their brand. But growing your TikTok account isn’t just about the numbers. A large following on the platform comes with several benefits.
It enhances your credibility and influence in your niche and opens doors to greater opportunities, from collaborations to brand partnerships. In this article, we’ll discuss practical tips on how to grow your TikTok account and build a thriving brand on the platform.
13 Proven Ways to Grow Your TikTok Account
TikTok is a very competitive space. That means you need a strategic marketing strategy to grow your account. Here are some tips that can help:
Set Up a TikTok Business Account
Since you’re trying to establish yourself as an authority in your niche, you will greatly benefit from a TikTok business account. With the TikTok Business Center, you can access real-time metrics on your content performance and insights on your demographics.
That will make it easier to understand your target audience’s preferences and refine your content strategy to align with their needs. With this data, you can also make more informed decisions about your content strategy.
In addition, the TikTok Business Center allows you to add your business contact information and a link to your website. That helps drive traffic and further facilitates the growth of your business account on TikTok.
Know Your Target Audience
To get new followers, you must first know everything about your current ones. So, take time to understand your audience. Get to know their preferences, interests, and online behaviors. That will give you an idea of the kind of content likely to resonate with your target audience.
Also, it will make it easier to address their needs and align your content strategy with their expectations. Ultimately, that builds a stronger connection and entices users to follow your account and interact with your content.
And since you will have deeper insights into your audience, you can quickly adapt to their changing tastes and maintain a loyal viewership. That ensures your content remains relevant and keeps your viewers returning for more.
Create Top-Notch Visual Content
Another strategy to help retain viewer attention and make a lasting impression on TikTok is producing visually captivating content. High-quality visual content draws in new viewers, makes your account memorable, and provides the best viewing experience. Also, it increases the likelihood of your content being shared and your TikTok account growing.
To optimize your content, ensure you have proper lighting so that your subjects are well-lit and visible. Also, pay attention to the framing. Keep your subject centered and avoid having a very noisy and cluttered background. But that’s not all.
Invest in a good microphone for the best audio quality and clarity. Additionally, maintain consistency in your posts to build a recognizable brand style. That will entice people to explore your content and follow your account.
Use Trending Hashtags
Like any other social media platform, using trending hashtags on TikTok will increase your account’s exposure. That’s because trending hashtags have the potential to boost your reach. On the other hand, branded hashtags help boost your brand awareness.
If you do not know which hashtags to use, you can check what other creators in your niche are working with and use that as inspiration. Alternatively, you can type “#” when creating a caption and see what pops up.
Post at the Right Time
Timing is everything, especially when it comes to engagement on TikTok. If you want your content to be viewed by most of your potential followers, posting at 3 a.m. will be counterproductive. Thankfully, if you have a TikTok business account, finding the best time to post your content is easy.
In the business section of TikTok’s app, you will find the follower’s activity section that highlights specific days and times when your followers are active. You also get to see the specific territories of your most active users. You can use this information to learn the best times to post your content. That will help you get the most engagement with your audience.
Jump on Trending Songs and Sounds
Trending songs and sounds tend to attract the most followers. After all, most TikTok users want to see the latest dance moves or the best way to stitch a specific song or sound. Also, top trending songs always get a significant push from record companies.
So, if you want to get noticed by as many people as possible, jump on the latest trending songs and sounds in TikTok challenges. TikTok’s algorithm favors videos with trending sounds, making it the best way to get your content in front of more people.
You can find the latest songs and original sounds in the “Discover” tab, or simply use TikTok’s suggested tracks when shooting your video. But just because a specific sound is trending doesn’t necessarily mean that you have to participate.
Create Duets and Stitches
Duets and stitches are the most effective collaboration tools on TikTok. In fact, TikTok became such a buzz online thanks to duets and stitches. Not to mention, the easiest way to grow your TikTok account is through collaborations. Put some effort and time into engaging with other creators through the duet and stitch features.
That allows you to take an existing TikTok video, add some creativity, and post it on your profile. If you stitch a specific video, your content will be on the original creator’s followers’ feed. And if you are in the same niche, getting new followers and growing your TikTok account will be easy.
Work with Influencers
Working with other influencers can take your TikTok videos to new heights while ensuring that your content appeals to TikTok’s largest user base, Gen Z. Start by researching the top influencers in your niche who’ve also worked with other partners before.
Identify potential influencers you can work with based on their analytical data, their audience’s demographic, and their brand voice. Before choosing the right candidate, ensure their brand and vision align with your core values and voice.
Teaming up with a partner who’s had a shady past could tarnish your brand image and drive TikTokers away from your page. You can even partner with multiple influencers to tap into a wider audience and attract more people to your profile.
Go Live Daily on TikTok
Live streaming on TikTok is a proven way to grow your account. In fact, TikTok recently enhanced its livestream feature, allowing creatives to go live with multiple guests. That means going live daily is a sure way to build your brand.
However, it would help if you remembered to avoid trying to make a hard sell or talking about your brand without giving relevant explanations to your audience. Hard sells on TikTok are only going to impact your account growth negatively and make you seem like a try-hard.
Cross-Promote on Other Platforms
Cross-promotion is an interesting technique to get your audience from other platforms to follow your TikTok account. Top TikTokers use this strategy to drive their existing followers from Instagram to their TikTok accounts.
You can also cross-promote your videos on YouTube Shorts and add a link to your TikTok account. Your followers will likely want to check out your TikTok account. The trick is to repurpose your TikTok content and share it on other platforms.
Engage with Your Community
Undoubtedly, engaging with your audience will not only create a sense of community but it will also grow your account. It’s the best way to improve brand awareness and create a loyal following. Start by analyzing your engagement level and your audience.
Even though getting a high engagement level seems like it’s reserved only for celebrities, you can improve it by commenting, liking, and replying to your followers.
You can also utilize interactive features such as Q&As to excite your audience. If you create Q&As that are interesting and related to your specific industry, your followers will likely comment and even give their opinions on certain topics.
Use TikTok Analytics Wisely
TikTok Analytics is a tool designed to help you grow your account. That’s because this feature provides insightful ways to track and understand your content’s metrics. You can access stats that help you measure your weekly and monthly TikTok growth.
These insights are also helpful in your marketing strategy since you can lean on content that increases your audience’s engagement. More importantly, TikTok analytics are easy to digest since they use charts and graphs to display the information.
Buy TikTok Followers
Another strategic way to grow your TikTok account is by buying TikTok followers. Buying TikTok followers gives your account a boost in visibility and credibility. Also, it’s a quick and effective way to achieve your goals. For a hassle-free experience, consider purchasing TikTok followers from Buy Real Media.
We are an authentic social media service provider known for delivering 100% genuine followers from real accounts. When you buy TikTok followers from us, you can expect several benefits. You are guaranteed a high retention rate and secure payment options. Also, we offer a money-back guarantee for peace of mind.
TikTok is one of the fastest-growing spaces alongside Threads. And in most cases, growing your account in such places can seem a little daunting. Most Tiktokers don’t play by the ordinary rules, yet the algorithm pushes their content to the top of their niches.
Thankfully, these tips will help you grow your TikTok account and match up with your competitors. Remember to constantly assess each marketing strategy’s effectiveness and adjust when necessary.