Android is a highly sought-after mobile operating system due to its open-source software, which allows for a wide range of app development opportunities. The success of an Android app is often determined by the number of users who install it on their devices. They’re what drive your profits, enhance your reputation, and ultimately make your app a success, so it’s vital that you know how to increase Android app installs.
A high number of installs can lead to an app’s popularity on the Google Play Store and higher rankings, resulting in even more installs. The success of apps like WhatsApp, which saw 500 million downloads in its initial release and continued to see 850 million and 924 million downloads in subsequent years, is a testament to the importance of app installs and the potential for growth.
In order to achieve similar success, it is important to utilize strategies to increase Android app installs.
17 Easy Ways to Increase Android App Installs
While it may be tricky increasing Android app installs at the beginning, it doesn’t have to be so difficult. Just follow these guidelines, and you’ll see success shortly:
Design a Great Eye-Catching App Icon
In order to stand out in the Google Play Store, you need to make great first impressions on the people that see your app. The most memorable mobile apps have a visually appealing icon that looks great and pulls users in, so be sure to design an icon that catches the eye.
Creating a beautiful icon that invites users to download and install your app is relatively simple. Use bold colors that make your icon appear unique from other apps, and test out different versions to see which icon converts the best.
Optimize Your Android App Store
In order to stand out in the Android app store, you must optimize your app so that it ranks higher on the store’s search results page. Doing so will increase your app’s visibility and installs greatly:
Use Relevant Keywords
Help potential users find your app by implementing relevant keywords that explain what your app is all about.
Create Share-Worthy App Title
Your title needs to draw the eye and be easy to share. You should have a different character count depending on the marketplace you’re in, so follow the 50-character Google Play Store and 30-character Apple Store guidelines.
Write an Attractive App Description
Your app’s description needs to be compelling and match users’ search terms so that people can find and understand your app.
Use Keyword in Landing Page URL
In general, an app ranks higher if it has a relevant keyword in the URL of its landing page. This allows you to drive more traffic to your app.
Prioritize More Visuals
When trying to attract new users, you can increase the likelihood of them installing by using enticing images on your app’s page. Eye-catching app screenshots are a must, and it’s great to include appealing graphics as well.
A great rule of thumb for any visuals you include is that they should pop with color, fit with the design of your app, and promote your app’s features. You want users to think your app is unlike any other on the market, so visually differentiating it from other apps is key.
Add Pop-Ups In Your App
Android apps tend to do better when they send pop-ups to users’ devices. These are small notifications that appear on websites and apps, delivering information to a user and asking them to take action. Just a simple notification reminding users of your app and its benefits can cause people to keep coming back and engaging.
Localize Your App in Multiple Languages
Translating your app into a variety of languages so that it can be enjoyed by a global audience across different countries is essential. All of the text and graphics in your app should be translatable – this will expand your reach massively as you target more users.
Create a Promo Video
Sometimes, users need a little convincing to install an app, which is why you should create a demo video that quickly communicates your app’s value to anyone who watches it. Your video should be relatively short and give an enticing overview of your app’s features.
Give your audience video previews that are discoverable on search engines, and they’ll understand the benefits of using your app, leading them to install it.
Hop on the Latest Trends & Updates
Keep an eye on the latest developments in the Android app market by staying on top of popular apps as they release. Making use of the latest trends is a great way to get favored by the Google app store algorithm and have your app shown to many people.
Ask People for Ratings and Reviews
Apps thrive on user reviews, so it’s a best practice to encourage the people downloading your app to support you and leave a review. Personalize your request to the individual so that they feel more invited to make their voice heard and give you a positive review.
Get More Positive Reviews
Users look to positive reviews to be convinced that they should download an app, which means you need lots of them. Respond to users’ comments and encourage them to leave a good review. It needs to be honest, however, as you might hurt your reputation if you have false reviews. You’ll be sure to increase downloads quickly as more people see how beloved your app is.
Offer Incentives for Reviews
People love to earn rewards, so you should encourage users to leave testimonials by offering them a discount or some other prize for participating. This will help you gain many more positive reviews and convince new users to download your app.
Promote Your Apps Via Other Social Media Platforms
You can reach a wider audience by trying to build a strong connection with users on other social platforms. Making people across the internet aware of your app will help you get more installs.
Share Your Apps on Reddit, Medium, and Digg Websites
Reddit, Medium, and Digg are all places where people discuss niche topics, including the one your business is focused on, making them ideal sites to promote your app.
Link Your App to Your Own Website & Blogs
Developers absolutely must embed app links on their websites and blogs in order to maximize reach. Also, include a call to action button in these locations that takes users to the Android app store to start downloading your app.
Submit In App Directory Sites
It’s highly likely that a large part of your target audience finds apps for their mobile phones by looking at app directory sites, so submit yours to one of these sites to convince people they should install your app.
A press release is a great way to keep users up to date on your mobile app development, allowing them to follow along closely and download your app as soon as they hear the news.
Focus on Mobile Marketing Campaign Strategy
In order to attract as many customers as possible, you need to promote your app in a variety of ways. These mobile marketing strategies will bring you increased revenue and success as you get more app installs:
Do Email Marketing
Promoting your open-source software by including a call to action in your emails is a great way to enhance reach.
Explore Influencer Marketing
Partnering with influencers to help market your app will let you tap into their target audience and turn them into potential users of your product.
Use your contact list of possible customers to reach out to and email them about the many benefits they would enjoy if they installed your app.
Texting is still a popular method of communication, and it’s great for marketing your app no matter what mobile operating system a user has.
Creating valuable content that your target audience enjoys is a surefire method of enhancing your online presence and encouraging people to install your new app.
Run Social Media Ad Campaigns
Many app developers find running expensive ads too costly to be viable, so they opt for launching a brand awareness campaign instead.
Run your ads on social media platforms using retargeting, in which you identify leads that can turn into customers and advertise specifically to them. This way, you’re not wasting money showing ads to people who might not even be interested.
Utilize the Freemium Pricing Model
People love trying free things. Offer a version of your app that’s free to users and lets them explore the benefits of the app before committing to a purchase. This will boost your app downloads because people will be more willing to try it out if it’s free.
Partner With Branded Influencers
Somewhere on the internet, it’s highly likely that there’s an influencer with booming popularity that creates content related to your app’s niche.
Entering a partnership with the right influencer is one of the most effective ways to market a product nowadays because it massively increases your visibility. Your number of downloads will skyrocket as your partner’s audience starts to see your app’s advantages.
Leverage In-App Mobile Tracking
No matter how well you’re doing, you want to track the performance of your app so that you can understand your users’ behavior and gain key insights on how you can better sell to them. Learning how your app can be better optimized to fit users’ needs will enhance downloads of and engagement of apps – people will love your app more and more and start to spread the word.
Buy Android App Installs
It can take a long time to get a lot of mobile app downloads for your Android app unless you buy them. Purchasing installs is a key strategy because it allows you to gain traction in the crowded app market and have your app ranked higher in the store.
Not only does buying Android app installs deliver increased user engagement, but it also helps you get high retention among your customers and encourages new people to download it when they see how popular it is.
The number one place to purchase installs is Buy Real Media – we offer reputable downloads from real people that give your app a guaranteed keyword ranking in the marketplace. Buy Android App installs from us that helps to drive revenue for your app.
Many app developers spend ages trying and failing to increase Android app installs, but now that you have this guide, you won’t be one of them. Follow the guidelines above, and you’re sure to see success quickly. Overall, a combination of good marketing and purchasing methods shows the continuous improvement that can help to drive up the number of installs for an Android app.