According to 2021 statistics, the Instagram platform had more than 1 billion users & around 88% of these users were from outside the US. On average, a user spent 30 minutes on Instagram, while 81% of them used IG to research services and products.
All of this points towards one thing: Instagram has a lot of traffic potential, and that’s why almost everyone wants to get more impressions on their profiles! The impressions are another word used for traffic on Instagram. So if that’s what you are after, then do not worry as we will be discussing how to increase Instagram impressions in today’s guide!
Instagram is one of those social media apps that have become a part of our life. From sharing pictures/media to friends and family to using it for business, it seems that the popularity of Instagram is not showing any signs of slowing down. In fact, Instagram has managed to even replace Facebook when it comes to the preferred social media platform for many people.
This popularity and huge traffic potential have also given rise to tough competition as well. That’s why millions of brands, influencers, and users are trying their best to get in front of their target customers.
When it comes to Instagram, one of the most important metrics is the impressions on posts and profiles – A higher impression count means that more IG users viewed your content which means better visibility and more exposure!
How to get more Impressions on Instagram?
Increasing your Instagram impressions isn’t as easy as it may seem for the average user. Because if you think about it, traffic/impressions are equivalent to what the foot traffic is for retail businesses. As a business or influencer, you need more people to view your content – In today’s guide, we will explore the top 10 ways to get more impressions on your account/profile in Instagram:
Pick a Great Time to Post
Need to increase your impressions on Instagram? Whether you believe it or not, but choosing a suitable time to post is very important on Instagram. Among many IG users, it is common not to put enough emphasis on the time as they continue to post at random times.
On any social media network, including Instagram, there are periods of time when the user activity peaks. Such a time period is called peak time, as that’s when the engagement and the other user activity are at their peak. In simple terms, more active users mean that your post will be able to get more impressions!
Right now, Instagram is being used all over the world (hundreds of countries), which means the suitable time for posting will depend on your target audience. To find a great time for posting on Instagram, you will need to make a little bit of trial and error, i.e., posting at various times throughout the day and then checking your impressions.
Once you have managed to find those periods of time where you get higher impressions, note them down. Using this strategy, you will only post at those times when the majority of your IG fans are online.
Start a Conversation with Story Stickers
Do you know about the importance of story stickers? Around 500+ million users use the “Instagram stories” feature every single day. If you think about it, such a huge number directly translates to massive traffic potential (more impressions!). That’s why one of the fastest and surest ways to grow in 2021 is by using the story stickers!
The top 3 ways to use the story sticks include:
- Countdown Sticker
- Question Sticker
- Quiz Sticker
Using the Countdown Sticker, you can share IG stories about an upcoming event, product launch, sale, and so on. As a result, anyone who subscribes to your countdown sticker will be automatically notified when the time is up.
If we look at the question sticker, it is also a great method to increase impressions and overall engagement. This sticker allows your audience to ask questions from you directly.
The last one is the quiz sticker which is basically a quiz for your audience. Once again, using a quiz sticker allows your users to interact with your account in a fun and engaging way, leading to increased impressions!
Different Types of Content
Do not be just limited to posting pictures from your mobile! Instagram allows users to create and share a variety of content on the platform! Some of the content types which can get you more impressions include carousel posts, infographics (mini), memes, famous quotes, and even user-generated content.
Another type of content or feature which has become very famous on Instagram is IGTV or Instagram Reels. Unlike the past, where a user could only share pictures, the IGTV feature allows the influencers and brands to share video content as well.
Especially in the year 2021, the popularity of Instagram video has skyrocketed thanks to other short video apps such as TikTok and others. So yes, another way to increase your impressions is by creating video content on Instagram.
While you focus on the above-mentioned types of content, do not forget about the Instagram stories as well. When a user opens the IG app, the stories are usually present at the top. This placement is one of the surest ways to increase impressions and attract the user’s attention.
Create Saveable Content
You need to ask yourself this question: The content you are creating is worthy enough to be saved? Can you consider it to be shareable content? If that’s not the case, then you need to rethink your content strategy on Instagram.
Creating sharable content means that users will be more inclined to share your content with others as well. This sharing directly translates to increased impressions!
Use Relevant Hashtags
It has become an art to use hashtags on Instagram. In fact, there are many platforms that are specifically dedicated to finding high traffic and low competition hashtags on Instagram. In simple words, hashtags allow the users to categorize their content based on the topic.
For example, a picture of a flower can be accompanied by the hashtags of #nature, #plants, #flower, #beautiful, and so on. Using relevant hashtags increases the visibility of your content which increases your impressions as well!
Run Contest or Giveaway
Have you seen those contests or giveaways on IG where users can win free stuff? Such contests allow the users to win free stuff while the companies, brands, and influencers manage to get impressions on their profiles and accounts. You can ask the IG users to share your content, tag friends, and do similar engagement tasks to bring more traffic (impressions) to your pages.
But remember to actually give a real gift (item) to your users. Dishonesty is not something that can get you very far in the world, and that includes this digital realm as well!
Add an Element of Fun
You do not have to be always serious about the content you share on Instagram. People use the apps such as IG to get away from daily life stressors and, more importantly, to have fun! That’s why remember to include an element of fun in your content, as that can easily get you more impressions!
Share with Your Friends
What’s the basic idea of a social network? Of course, it is to share your life and content with others, including friends as well. This strategy is the easiest way to get more impressions as your friends will be more willing to view your content as opposed to random strangers. So if you want more impressions, remember to share with your friends!
Tag Influencers and Business Accounts
Who are the influencers on Instagram? These are the accounts that can influence Instagram’s userbase! I mean, it is only natural to assume that the influencers and business accounts usually have a large fan following on Instagram. To take advantage of this traffic potential, it is a good idea to post relevant content and then tag influencers and business accounts.
This way, there is always a chance that these influencers may engage with your content – Once this happens, your impressions will start to increase dramatically! In fact, there is also a chance that these accounts may share your content – If this happens, your content will be shown to their audience as well, which means more impressions!
Buy Instagram Impressions
All the above-mentioned strategies are great for increasing your impressions on Instagram. But what if I told you that is also another way (shortcut) to increase your impressions on Instagram? You can do so (increase impressions) by buying Instagram Impressions from a marketing company such as “Buy Real Media.”
They have been in the media marketing business for quite a while and have helped a lot of clients to increase their Instagram impressions. Besides being a quick method of increasing impressions, the prices are also affordable, which makes it a great deal!
There you have it… We have listed the top 10 proven strategies to increase your impressions count on Instagram.