With the rise of Instagram as a popular social media, everyone on this platform has been fighting to get more reach. Millions and millions of people ask how to increase post reach on Instagram as they want more people to see their content and be aware of their presence.
The reason behind this curiosity and struggle are the perks that a user gets after increasing the reach. As the organic reach of someone’s profile increases, they start getting more views and post saves, likes, and comments which makes them a well-known celebrity in their circle.
So, if you’re here to find out a way to get more Instagram post reach, then you’re in luck. You are about to read some expert-recommended tactics that will not only increase your Instagram reach but will improve your overall profile.
Understanding the Instagram Algorithm
To understand how to get more reach, you first need to get a grasp of how Instagram’s algorithm processes and treats an account’s reach. Instagram constantly refines its algorithm, but the base values always remain the same for it.
This platform focuses more on interactions and has oriented its algorithm to show its users the kind of content and people they interact with. All the content flow on Instagram is prioritized and shown to the users in the following order:
- Content Activity (Algorithm recommends posts from the genre you like and share)
- Interactions (Algorithm recommends you people based on your current and previous interactions)
These two basic metrics are what decide the reach of a post on Instagram. Also, if we talk about Instagram businesses, the algorithm has its own set of rules for business accounts. It boosts businesses that constantly engage with the audience, post new stuff, and keep their page updated.
So, when you think about getting more reach, make sure that your content aligns with your target audience so that the Instagram algorithm can boost your reach through recommendations.
How to Evaluate Your Instagram Reach?
You need to have a clear sight of your goal and tools to measure your achievements in order to be truly successful. You need a constant update on your reach so that you can know which of your steps are more effective in boosting your reach and which content is getting attention.
Lucky for us that Instagram allows business account holders to check the insights. Instagram insights immediately show you how many impressions did your post get and how much is the post’s overall reach. So, make sure to use the insights in order to evaluate your reach and then stick to the stuff that is boosting this metric.
How to Increase Reach of Instagram Post?
It’s not 2014 anymore when getting more reach and improving engagement rate on Instagram was easy. It’s 2021, where Instagram has almost a billion users, and everyone is fighting to improve their reach. No need to worry, though, because there’s still hope if you apply our following expert-level tips. So, let’s jump right in and see what you can do to boost your reach.
Try Different Types of Content
See, it’s understandable if you’re good at creating a type of content, but it doesn’t mean that you have to be a one-trick pony all the time. You need to try different types of content in order to keep your content diverse and attract a new audience to boost reach.
New Content Types
Just so you know, sticking to a specific type of content can make your progress slow sometimes, and you constantly need to change your content in order to stay in the game. Memes, quotes, user-generated content, mini-infographics, carousel posts, try all of these to stay diverse.
Instagram reels are short videos that people absolutely love watching, and if you’re focusing on visual content, then you must create reels. Try to come up with some creative ideas and put them in a 15 seconds video to target your audience and improve the post’s reach.
You can post longer and more informative or interesting videos on IGTV to engage your audience. The better your videos become, the more your audience will love them and recommend them to their friends, thus improving your organic reach, so try and make creative and fun videos.
Of all the other elements, this is the most important one. You need to make Instagram stories in order to hold your audience’s attention and to attract new people so that the organic reach of your posts improves over time.
If you have some Instagram stories that are better than the rest of the flock, then highlight them so that they show on the top of the list. It basically showcases your best content in front of the audience and helps you boost your post’s reach.
Curate User-Generated Content
For those of you out there who aren’t aware of what’s going on, a user generates content is a piece of content that your followers or fans create by using your original work. It’s basically shareable content that you can curate on your account to praise the audience and improve reach.
The fun thing about it is that people remember user-generated content 35% more than any other type of content and trust it 50% more than random posts going around. So, it’s a good idea to post user-generated content in order to engage your audience and increase your organic reach.
Everyone is well aware of the fact that video content gets more attention than any other type of content, so it means that you need to focus on creating videos as well. In the past years, Instagram noticed that the watch time of Instagram videos had increased more than 40%.
This observation made them realize the importance of video content, and this insight led them to increase the video’s length and formation of IGTV. So, it means that Instagram is officially telling us to make more video content.
It’s been observed that videos receive about two times more content than images. So make sure to create some creative and interesting videos that your audience likes, and you end up getting more reach.
To keep your audience constantly engaged and get more reach from the Instagram algorithm, you need to post content on a regular basis. Instagram algorithm prefers accounts that regularly update their content and are punctual with their posting times.
Now, it doesn’t mean that you start posting rapidly and lose quality. Remember that quality is everything, and you can post less to give yourself enough time to make good content. No matter how much the gap is, make sure that your constituent so that you can get more reach.
Use All Kinds of Options
Instagram has got tons of options that you can use in order to boost your reach. Some of them are pretty basic, and some of them are a bit advanced for a common guy. Still, the following are some options that you can use to boost your post’s reach.
Enable Automatic Captions for IGTV
Believe it or not but captions can give you an edge in getting more reach. Now, we can understand if you can’t come up with clever captions, and in that case, you can use automatic captions for your IGTV videos in order to fill the placeholder and get the necessary reach.
Give Alt Text for Images
Giving alt text for images is like defining your image in a single line, but it’s very helpful. It helps the web crawlers, and the Instagram algorithm puts your content in a specific category and makes it easier to search for other users. So make sure to put the alt text for all images that you post.
Turn on Sharing for Your Instagram Stories
Allow people to share your stories with other people so that your account and posts get introduced to a new audience, and you start getting more reach. Make sure to do it, as it’s one of the most crucial points when it comes to boosting a post’s reach.
Enable Instagram Branded Content Tags
The Instagram algorithm favors videos and posts that enable the brand content tags and presents them in front of the new audience. So, all you have to do is enable these tags to get on the right side of the Instagram algorithm and get more organic reach from the new audience.
Add Location Tags to Posts
It’s a good idea to use the location tags in order to define the specific area you’re in so that the Instagram algorithm can promote your content in that domain. It sounds a bit complicated, but all the game here is in the hands of the algorithm.
All you have to do is just put your current location tag whenever you post some content on your feed. It will not only assist the algorithm but will also give your audience a chance to connect with you by reaching out. So, be a bit open about your life and put the location tag in your posts so that you can get more organic reach by order of the Instagram algorithm.
It’s important to keep your audience engaged, and there’s no better way to do that than doing a live video session. Instagram’s whole concept is based on interactions, and going live is basically a method to interact with your audience. So, make sure to do it more often as it brings you closer to your audience, improves interactions, and hence boosts your reach.
Find Your Optimal Posting Times
There are times in a day when people from your target audience are more active and attentive. Now, this is true not just for your audience but for all people on Instagram, and the hours when most of the people are active are called peak hours. These peak hours are the most optimal time for posting content.
Since these hours are different for every audience, there’s no way to put the finger on specific ones, but you can Instagram insights to observe the posting times that suit your audience. Make sure to follow this step as it will improve the number of views on your post and will eventually bring more organic reach as well.
Use Call to Action
Call to action is a great way to trigger action and make your audience interact with your posts in order to boost reach. For example, you can put a CTA which asks the audience to share your post. If it’s compelling, people will end up doing it, and doing that will increase that post’s reach.
Use New Instagram Features
You need to constantly explore new options and features on Instagram that can help you get more reach. If you’re just creating simple posts, then move on to reels and stories in order to give your audience something new. You can also use the augmented reality feature to make your content look more interesting and unique.
With the newer features from Instagram, you’ll use, your chances of getting more reach will improve, and as time passes by, you’ll finally be able to reach your organic reach goal.
Write Longer Captions
Captions are a creative way of telling people about your content and sharing your thoughts. People love posts with interesting captions, and that’s why experts suggest that you write longer captions that make people want to interact with your post hence increasing its reach.
Respond to Comments
Your target audience needs to be assured that you’re in touch with them, and the new audience needs to know that you’re noticing them. The best way to do that is by responding to the comments of both old and new audiences.
It basically shows people that you care about what they have to saw and they matter to you. This step not only boosts your reach but also helps you establish long and more meaningful relations on Instagram.
Engage with Your Followers
Instagram algorithm promotes accounts that are more active in the community and engage with people, so you need to make sure that you’re engaging with your followers. You can do that by replying to their comments, sharing their posts, and sending them a direct message (DM).
No matter what method you choose, the point is that you need to keep your audience close to you so that you get favored by the Instagram algorithm, and your posts get more reach.
Announce contests and set a prize to draw the attention of the new audience. Just set up a simple goal and announce a prize that motivates your audience to run after it. When you do that, people start coming to your account like ants towards sugar, and your reach boosts in no time.
Ask Questions to Encourage Engagement
People love answering questions, and lucky for you that Instagram has got a questioning feature that you can use to increase your reach. All you have to do is put a question in your post or Instagram story relevant to your audience and ask them to answer it.
The main game here is that this step also counts as a way to boost interaction which is the Instagram algorithm’s favorite way of prioritizing accounts. So make sure to ask interesting and fun questions to your audience they stay engaged and keep increasing your reach.
Use Auto Replies
To ensure better interaction with the audience, you need to make sure that all the inquires and messages of your fans are answered in messages. Now, obviously, you can’t be active all the time to interact, and that’s where auto-replies come in.
Just set a simple auto-reply that is automatically sent to someone when you’re not active. This registers as an interactive activity in the algorithm, and it increases your overall reach.
Collaborate with Instagram Influencers
Collaboration with influencers is a catalyst that can make your process of getting more reach faster and a bit easier. Just make friends with a couple of influencers and post pictures with them and appear in a couple of videos with them.
It will show your audience that your community is quite wide, and you’re not just any other small-time influencer. So, try and befriend influencers in order to collaborate with them and to get more reach over time due to these advanced interactions.
The more stimulating and invoking your content is, the more reach you’ll get. Basically, a provocative piece of content makes the audience interact with your posts via sharing or leaving a like or comment on it. So, come up with some clever and innovative ideas that you can use to trigger some specific emotions or invoke an action in your audience to get more reach.
Buy Instagram Post Reach
If you’re not interested in long procedures and want to get more reach fast and easy, then you can buy Instagram post reach from Buy Real Media. We are the most trusted and affordable service providers in the industry and have helped a lot of influencers on Instagram.
We ensure that all the reach you get is organic and helps you boost your profile. Buy Real media has got clients all over the world, and we have successfully helped them achieve their targeted reach, which proves our claims. So, if you’re looking for a fast and easy to improve your reach, then don’t just sit around and visit Buy Real Media today.
We hope that you liked today’s article and found all these tips helpful. Remember that you need to apply these tactics consistently in order to achieve the best results. If you’re into more interesting and helpful content like this, then please follow our blog and social media channels.